LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.
Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220
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This episode is a member spotlight interview from my Marketing with Meller membership and learning community.
I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays.
Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment—transition from corporate identities into their next chapter by becoming visible experts through clear positioning in high-trust B2B industries.
We focused on her 90-Day Authority Intensive (12 weeks): Elevate (profile and visibility plus sharper positioning language), Expand (network growth and strategy), and Engage (content, messaging, and converting conversations into calls). In Q&A, she shared a supply-chain client example that started with reconnecting to 10 contacts and led to a seven-figure contract, discussed niche vs brand, credibility signals like accurate photos, and described her lifestyle-business goals and remote work experiences.
00:00 Episode Preview
01:42 Member Spotlight Format
03:49 Meet Judi Hays
05:20 How Brenda and Judi Connected
07:02 90 Day Authority Intensive
09:16 Elevate Your Presence
12:08 Expand Your Network
13:53 Engage for Trust
16:58 Accountability and ROI
18:58 Remote Lifestyle Business
20:47 Night Owl Banter
21:12 Audience Q&A Setup
22:58 Pepper and Rescue Talk
23:50 Case Study Big Win
26:58 Serving Seasoned Executives
30:06 Brand Versus Niche
33:16 Outdated Photos and Trust
36:20 How to Work Together
- Connect with Judi on LinkedIn: https://www.linkedin.com/in/judihays/
- Work with Judi — 90-Day Authority Intensive: https://judihays.com/90-day-authority/
- Visit Judi’s website: https://judihays.com
- Shout out to Terry Bean: linkedin.com/in/terrybean
- Shout out to Kevin D. Turner: https://www.linkedin.com/in/president/
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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