LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.
Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Why (and How) I Recommend a Public Membership Directory -- Ep 215
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How My Public Membership Directory Promotes Members and Simplifies Referrals
In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO).
The directory helps spotlight members and serves as an easy resource for visitors to find the right referral.
I explain how (and why) I collect member details using Kajabi’s Assessments tool, including permission to use a LinkedIn headshot, three short service/topic descriptions, and one web link, then reviews submissions before adding them to a three-column, first-name alphabetical webpage with occasional “This could be you” filler graphics.
I also periodically nudge members to submit their info to join the directory, by promoting upcoming LinkedIn “Marketing Monday” features and an email blast to my VIP list, and notes the directory is a benefit for members of her two communities: The Recipe for Social Selling on LinkedIn and Marketing with Meller.
00:00 Welcome and Overview
01:09 Why a Directory Exists
03:12 Building the Intake Form
04:57 Publishing and Organizing Entries
06:15 Getting Members Featured
07:06 Two Communities Explained
08:03 Public Page Best Practices
08:33 Bonus Link and Wrap Up
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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