Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.
Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
Download a FREE LinkedIn Checklist:
www.mellermarketing.com/checklists
Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
Should You Write a Book? with Marjorie Turner Hollman - Ep 175
This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility.
We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design.
Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors.
Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.
00:00 Introduction and Welcome
00:58 Meet Marjorie Turner Holman
02:37 The Value of Writing a Non-Fiction Book
05:45 Publishing Paths: Traditional vs. Self-Publishing
09:27 Selling Your Book: Direct vs. Platforms
14:18 Steps to Self-Publishing Success
23:50 Understanding KDP Pricing and Design
25:00 Engaging with the Audience: Live Q&A
26:34 Advice for Aspiring Authors
29:11 Alternative Platforms to Amazon and Etsy
32:01 Marketing and Relaunching Your Book
39:30 Final Thoughts and Contact Information
RESOURCES:
Book Marketing LinkedIn Checklist
https://www.mellermarketing.com/foryourbook
Connect with Marjorie on LinkedIn:
https://www.linkedin.com/in/marjorieturner/
https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/
Blogs about writing/self-publishing
https://marjorieturner.com/category/self-publishing-3/
Book launch Robbie Samuels
https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ
Wasabi Publicity
Publishers
https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4
Marketing for the Self-Employed LIVE-A-Thon
Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST
https://www.mellermarketing.com/m4se
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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