LinkedIn Profile Mini-Audit for Coach / Consultant: Angie Cox Ep 148

Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit.

✅ Brand Consistency: Ensure your LinkedIn profile aligns with your website's branding, including colors, fonts, and imagery.

✅  Regular Profile Updates: Update your header image at least once a year to keep your profile fresh and engaging.

✅  Optimize Your Contact Information: Use the website section to direct visitors to your most important online destinations, such as your personal website, LinkedIn newsletter, and a community you're building.

✅  Craft a Compelling About Section: Prioritize your primary audience and highlight common themes between your different roles.

✅  Prioritize Content Creation: Develop a content calendar and brainstorm ideas to simplify the process of creating regular LinkedIn posts.

✅  Leverage Your Employer's Platform: Share relevant content from your company's LinkedIn page to save time and increase visibility.

✅  Network Strategically: Be open to connecting with others on LinkedIn and mention that you were referred by me.

✅  By implementing these tips, Angie can further enhance her LinkedIn profile and attract more potential clients and collaborators.

Watch it on YouTube: https://youtu.be/N4-wCftnkI0

Download my FREE checklist of 15 LinkedIn profile tips for Coaches and Consultants at https://www.mellermarketing.com/thelist

Transcript

Speaker 1 0:01

Hey , this is Brenda Meller , back again today for a LinkedIn profile mini audit , and today's very special guest is Angie Cox . Hey , angie , how are you doing today ?

Speaker 2 0:10

I'm doing great , Brenda . Thanks for having me .

Speaker 1 0:12

Thank you so much for being on . I'm going to go ahead and get your profile shared on screen here , angie , and as I'm doing so , could you tell us a little bit about you ? So tell us your name . What do you do and who do you help ?

Speaker 2 0:25

So a little bit about you . So tell us your name . What do you do and who do you help ? So I am Angie Cox . I am a clinical unicorn that translates clinical ease to med tech and health tech professionals that are trying to break out into the healthcare realm .

Speaker 1 0:39

Okay , so break out into the healthcare realm . So does that mean expanding beyond being in the practice to doing something on their own ? Or tell me a little bit more about what that means .

Speaker 2 0:48

Oftentimes healthcare can be really difficult to break into , especially if your background's more technology driven or business driven and things of that nature . So a lot of folks come to me because they honestly don't know how to get in . Once they're in , they then have a little bit more difficulty understanding exactly what is needed in the clinical space and communicating with the clinical side of things , whether it's doctors , cnos , chief nursing officer , your chief medical officer , all of your clinical leadership and things of that nature that are really trying diligently to explain what they need , and I'm the one who gives them the realistic stories to help them kind of pinpoint exactly why they're there and what they can do to help .

Speaker 1 1:33

Okay , great . So it sounds like you're speaking to people who would be in a leadership role within the healthcare realm . Is that correct ? Yes , okay , wonderful . And do you have any specific questions about your profile , your page , your activity on LinkedIn , or are you just open to some general pointers ?

Speaker 2 1:49

A few questions , but go ahead with general pointers and then I'll put my questions in where I see fit .

Speaker 1 1:56

Okay , sounds good , okay . So , first thing , you've got at the top of your profile really great headshot photo and then the banner image that you have in the background . I'm curious if I were to click off of your profile and go to your website . Is there similar imagery , colors , fonts , things from your header that are on your website ?

Speaker 2 2:14

Colors and fonts yes . Imagery no .

Speaker 1 2:17

So that might be something to think about , especially if I'm not sure if this header image has it been on your profile for a while or is this a fairly new image ?

Speaker 2 2:26

It's a few months old .

Speaker 1 2:27

Okay and few months old is not old at all . I look at if you've updated at least once in the past year . You're in good shape . But what I like as a marketer is to see some brand continuity . So if I were to leave your profile and go to your website , I want to see some brand imagery or some brand continuity . It gives you that warm , fuzzy feeling like this is a fully baked business and , yep , I'm in the right place within there .

Speaker 1 2:49

So that might be when you're ready to do another header image update , which , again , at least once a year but you can certainly update it more frequently twice a year , quarterly or even monthly Might be something to consider . And I always think , angie , about your header image is like a billboard on the side of a highway and your profile visitors are like cars driving by , and we know that cars will drive by the same billboard multiple times In LinkedIn . We know that people will come back to your profile again and again , especially if you're posting regularly , if you're commenting regularly and maybe someone's been here before and they they come back and there's a new image , an updated image inside the header and that might capture their attention and speak to them . What do you think about that ?

Speaker 2 3:32

No , I love that .

Speaker 1 3:33

I love consistency , so I try to be consistent across all boards , okay great and you're a member of my recipe program , so for someone like Angie , it's a little bit more challenging for me because she's followed so much of my advice already . In terms of her name , field has really great designations in here . Her headline has a lot of the elements that we've already spoken about . Speaking to key messages for your ideal target audience , I'm going to click on contact info just to see what's inside here . You're using the three websites in here , so you've got NautilusSolutionsMecom . Is your website ? The second link it looks like it's for your LinkedIn newsletter . Is that correct ? Yes , wonderful , nice , creative use of that space in there . And then tell me about the third link that's in there HealingHeartsHubcom .

Speaker 2 4:21

That is still developing , but , in honesty , it's truly to be more sensitive about elevating our healthcare employee experience , and so I want to offer a sounding board that's not connected with any or facilitated with any other hospital out there , so it's a safe place for them to come . So it's slowly turning into a community of healthcare professionals .

Speaker 1 4:47

Wonderful , okay , so what I look at is inside the website section . I want you to keep in mind that the only people who are really going to see this are your first level connections . So I like to think about what are the three places you want to send people next after they visit your profile , as it relates to your business goals . So would you agree that those are the right three places ?

Speaker 2 5:08

Yes , Okay perfect , good .

Speaker 1 5:10

So again , intentionality is all in place here . Because she's a member of the recipe , she's already doing a lot of the work . This is a little bit more challenging to think about . What else could I give you inside here ? Let me just scroll down and see if there's anything else that is capturing my attention . If not , I think we might shift to you and to your questions . Yeah , nothing's really jumping out at me as I'm scrolling through . It looks like it's in pretty good shape here , angie , so why don't we take some of your questions ? Would that be okay ?

Speaker 2 5:36

Yeah , absolutely . In the recipe program you have these checklists , which are wonderful , and I have been going through the checklist . So on the first part of the checklist I noticed that creator mode . Is that something that's still going on ? Do we still have creator mode ? Does it exist anymore , or was it something old ?

Speaker 1 5:58

Yeah , that's a great catch and I'll go back through to make sure that the checklist links are now updated , because creator mode has been retired . I think it was actually earlier this year that LinkedIn made that decision to discontinue creator mode as a setting per se , but a lot of the features that they gave access to within creator mode are still on LinkedIn . So , for example , when you turned on creator mode , the follow button became your default . That still exists , so if you turned it on , it's still set up that way , and they also give you access to some of the other LinkedIn services and solutions LinkedIn Live , linkedin Audio Events , etc . By the way , audio is being retired soon as well , and they also gave us the ability to add hashtags at the top of our profile . That no longer exists as well . Unfortunately , it looks like you've got a copy of a checklist that I haven't updated yet . I'll double back through that , but you are correct in that creator mode was something that LinkedIn used to have , but , yes , it has been retired .

Speaker 2 6:51

Okay , great . Now . Something a little bit unusual about me is , even though I am an independent consultant in my own business , I also have a part-time job on the side . So you see in Trova listed there in my section , yes , and then you'll see it in my about section as well , and I wanted to see if that makes sense .

Speaker 1 7:17

Okay , are they aware at in Trova that you have your own business as well on the side ? So there's no , no need to hide it . I sometimes I have people that will work a side hustle or we used to call it moonlighting or something on the side in the weekends and things like that . As long as there's not a conflict of interest to show it on your profile , what I always recommend is that you speak to your primary audience first , which may have some overlap in both groups , but sometimes the primary audience in your case might be for your own business and your secondary audience might be for the part-time employment that you hold on there , or it might be reverse order . So I want you to think about which is your top priority . Is it Nautilus Solutions or is it Entrova , would you say ?

Speaker 2 8:00

It's a difficult call just because both of them are revenue streams that I'm currently hoping to continue on . In the perfect world , I would want a full-time position within Trovo with Nautilus on the side as another revenue stream , and then Healing Hearts Hub as a membership , with another revenue stream . So I'm really trying to build my brand out and expand my reach for sure . So it depends on the day and the time and what's going on . If I'm currently promoting for Nautilus Solutions , then Nautilus would definitely be in the forefront .

Speaker 1 8:37

Okay .

Speaker 1 8:37

So what I might suggest and let me just click to refresh your profile and we'll look at your about in the collapsed view is in the first four lines , what I would do is think about the common denominators or the things that are the same about Nautilus and Entroba and , in the first four sentences , describe that .

Speaker 1 8:57

So it might be on a broad level , I help clients and team members to achieve their business goals , support their healthcare journey , and I'm just making this up as I go along . So talk about the things that are common themes with all of the audiences that you serve , both as an employee and also as being self-employed . So that might be the first paragraph and then the second paragraph . If you're on the fence about it , I would say let's put the employer , even if it's a part-time employee , let's put the employer second , because you can't go wrong with that approach , especially if your hope might be to move into a full-time role with that organization , and then put Nautilus in the third position . So I think what you've got there is a great starting point . I might just suggest adding in an intro paragraph what do you think about that ?

Speaker 2 9:43

No , that's great , and the intro paragraph is the paragraph about the common commonalities between the two . Exactly , exactly , awesome . I was writing that down too , you're welcome .

Speaker 1 9:55

Yeah . Any other questions before we wrap up for today ?

Speaker 2 10:00

Not really . Linkedin is definitely something I have been engaging on and working on for quite some time . The one great thing about your program is it actually helped me , encouraged me , to remember to post more often . So I'm trying to do a post every Monday for Monday motivation , and then Wednesday when and those are different just to keep me posting but then finding the right things to post . Do you have an idea of how long should you spend creating and crafting your post ? I could get lost in this and spend hours and I just don't have hours to spend .

Speaker 1 10:38

Yeah , I would say I don't want you spending hours creating a post . I think it depends on the individual . If you're resharing an article like maybe you find an industry article that talks about motivation in the last two months of the year , for example , and you're resharing that , it may not take you more than five or 10 minutes . You click on the share link , you add in some setup text and you click on publish . As opposed to if you're creating like a custom video . It might take you a little bit longer because you're doing some editing , creating a thumbnail , things that go along with it . But I don't want the time commitment to be a hurdle . So if I were you , what I would do is if in Trova , are they active on LinkedIn ? Do they publish posts from their company page ?

Speaker 2 11:20

I believe they do Okay .

Speaker 1 11:21

So I might suggest , like once a month , and if you're posting on average twice a week , so let's just say in a month there's four weeks , a total of eight posts .

Speaker 1 11:31

Let's say that one of those posts you do a repost with your thoughts from your company page that helps to support your employer . You don't have to find the content it's already something that's published out there and republish that out . And then for the other posts , what I might do if I were you , angie , is just spend an hour when you have some free time and just brainstorm different ideas of things that you could post , because I feel , from what I hear from many of my clients , is the biggest struggle is coming up with what to post . And then , once we have those ideas , it doesn't take as long to maybe knock something out , whether it's just text or a graphic that we create in Canva , or finding a favorite inspirational quote from a Google search or an industry article , things like that . But if you have like a list of ideas to pull from , I think that can help with reducing the time it takes to publish posts . Does that help you ?

Speaker 2 12:23

Yes , I think your social media calendar idea , too , would probably help a lot with that .

Speaker 1 12:28

Absolutely yeah , and Angie's referencing inside the recipe . We've got a content calendar bonus which kind of walks you through planning and brainstorming and coming up with different ideas . But yeah , certainly that could be a good guide for you going through that .

Speaker 2 12:41

Wonderful , I just need to schedule it and get it done .

Speaker 1 12:44

There you go as we wrap up our time together today . Angie , I want to ask the question are you open to individuals who either are watching this on YouTube or listening to it on the podcast later ? Are you open to them inviting you to connect ?

Speaker 2 12:56

Absolutely . Just please mention that , Brenda , and that you saw the podcast .

Speaker 1 13:01

Wonderful and I'll just read it off for those that are listening on the podcast . You'll go to linkedincom , slash in slash , angela Cox , msn . And I will put the link in show notes if you're interested in checking that out . Let me just stop the screen share here and I just want to say thank you again , angie , for your time today and looking forward to continuing to watch your progress on LinkedIn .

Speaker 2 13:23

Thank you , brenda . Have a great day . You too , take care .