Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Leveraging Book Content for Effective Marketing with Pooja Arshanapally Ep 136

• Brenda Meller • Season 1 • Episode 136

Share episode

Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally

Marketing Strategy:
• Start repurposing content on the platform where you already have the strongest presence/ROI
• Test different platforms for about a month to measure effectiveness
• Begin marketing 6-12 months before book launch to build anticipation and engagement
• Consider the book as part of your overall business strategy, not just focus on book sales
• Be consistent with posting and build relationships before pushing sales

Content Repurposing Tips:
• Break down chapters into bite-sized pieces for social media posts
• Share content that didn't make it into the book as supplemental material
• Create different formats (video, text, graphics) to reach different audience preferences
• Use square images that work across multiple platforms
• Don't worry if you've shared all the content - people prefer having it collected in book form
• Focus on one book at a time if topics are different, or combine if themes are similar

Platform Selection:
• Choose platforms based on where your target audience spends time
• Test multiple platforms but track results to determine effectiveness
• You don't have to be on every platform - focus on what works for you and your audience
• It's okay to avoid platforms you strongly dislike, but consider stepping out of your comfort zone

Content Ideas:
• Pull quotes from the book
• Share testimonials
• Create carousel posts explaining concepts
• Develop series based on individual chapters
• Share statistics and factual statements
• Include behind-the-scenes content about writing process

General Advice:
• Don't be afraid to repeat content - people appreciate repetition
• Use content repurposing to support broader business goals beyond book sales
• Build relationships with audience before pushing sales
• Treat online marketing similar to in-person networking - build relationships first
• Consider getting help with content repurposing if needed through consultation or execution services

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes: 

  • LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
  • Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Speaker 1:

Hey, good afternoon, good morning or good evening, depending on where in the world you're watching from. My name is Brenda Meller and you're joining us for our series, which I like to call Enthusiastically Self-Employed, and I bring on a wide variety of different individuals to share knowledge with you, whether you are a coach, consultant, speaker and or author. And for authors, this show is for you today, and I've got with me a very special guest, Pooja Arshanapalli, and Pooja is joining us to talk about how authors can repurpose their books content into different mediums.

Speaker 2:

Pooja, how are you doing today? I'm really good. Thank you so much for inviting me.

Speaker 1:

Yeah, I'm delighted to have you and Pooja. You and I know each other from Innovation Women. First, I want to mention to our audience if you're watching this live, don't be shy. Drop a comment below. Let us know where you're watching from. Or, if you are an author, let us know If you are an author, what's the name of your book. Or if you're aspiring to be an author, tell us you're hoping to publish a book someday. Don't be shy. It's your opportunity to introduce yourself and get some visibility for yourself. While we're waiting for those comments to come in, Pooja, why don't you tell us a little bit about your business? What do you do, who do you help and what do you help them with?

Speaker 2:

Yeah, so I know that you already started with my name or how I went about my tagline, but I'll definitely re explain what that means. So I, when I started in social media, that was when I had my own business. I started in social media. That was when I had my own business. I started in social media and I started working with authors and I realized that there's so many other ways to market a book and it really relies on the author to do the marketing themselves and the ongoing expenses of that. So I just was like there should be an easier way to do this, and one way was to take the content of their book and take the main idea, submissions of that book and put it into other pieces of their marketing. And I know that, especially for nonfiction authors, a book is one part of what they do, and then they have multiple different types of services that they also offer. So why not integrate those missions and concepts in different parts of their marketing?

Speaker 1:

I love it and that's a really good point, because if we're an author and we're a nonfiction author, it's probably the book is probably not the only thing that we're doing. We're probably sharing our knowledge and expertise in other ways, in different platforms. So you can see why today's topic. I'm super excited about this because I think there's so many applications from a marketing perspective. So I'm going to encourage our audience, just like Jackie's doing right now. Go ahead and drop in a comment, introduce yourself and let us know if you are a team live or team replay, if you're watching us live or in the replay, and we're going to go ahead and get our conversation started. Pooja, there's people that are watching today that are authors that are thinking about gosh. There may be other things I should be doing with my book other than just publishing a book. So what advice do you have about repurposing our book's content into different mediums?

Speaker 2:

So if someone was just starting out from scratch, I would first look at what are the things that you're currently doing to market your business or your book and figure out what would be the best use of my time. So usually I go with. If I was planning on repurposing a book, I usually go with what is the biggest platform that I use that is bringing me the best return on investment, and I would just start from there and then just try to trickle in other ideas and other aspects, because you want to be able to be efficient with your time. So just start with the one that is doing the best for you and then work your way from there.

Speaker 1:

So you're saying, like, if you're super active on Instagram, for example, and that's your channel there. So you're saying, like, if you're super active on Instagram, for example, and that's your channel, that's where you're most comfortable with Start there and then maybe extend out, or should we put all of our eggs in the Instagram basket? What do you think?

Speaker 2:

I would say I guess it just depends on what your goals are. For example, let's say your, your interest is your main platform, is your podcast. It's more of like you can go more in depth of different ideas on it and discuss it. And similar to Instagram. If Instagram is your main platform, you can focus on one topic, like one part or like maybe one chapter of the book and just create bite size information based on that one chapter. Or, let's say you didn't have enough detail to go more in depth within that chapter. You can then create more different types of material that align with the same mission and same type of with that chapter.

Speaker 1:

That makes sense, I love it. So you just gave us two great ideas there and I want to make sure our audience heard it. One is, take the content that you already have as a part of your book, as a part of the chapter, and sprinkle that out into some social media posts. The other is, from that, the context of that. Maybe there are some items you didn't cover in the book and you could offer additional knowledge, additional tips or areas of expertise in an extension, so you could go further than the book has. So we have repurposing what you already have, but also extending the content.

Speaker 1:

Did I capture that correctly. Yes, great. And we're talking today about repurposing your book's content into different mediums. When I think about mediums, I'm thinking about the format itself static, graphic, animated slider, gif, video. What are your thoughts on trying different types of mediums, as well as different social networks, and any advice for us there?

Speaker 2:

So, when it comes to social media or different types of posts, I would first focus on who your target audience is and where they're located, and I think that could be applicable to any type of marketing where you want to focus on where your audience is at before you even start. So you feel like you have an idea of what type of post that you should be creating. So, for example, let's say you're a public speaker and you get most of your audience through video, so maybe YouTube would be a better platform for you to use video. So maybe YouTube would be a better platform for you to use. And then, when it comes to the type of format, I would say start with your best educated guests. So who your target audience? And then I would just experiment. I would, yeah.

Speaker 2:

So, for example, I know Instagram. They have like multiple posts or like carousel posts. They have video, they have lives, and it can be confusing because there's so many different options that you can use, but I would just start with one, the main platform. So, let's say, your target audience likes videos. Just start with videos first, and then, from those videos, what are pieces like size, information that you can take?

Speaker 2:

Is there any quotes that someone has said that you liked that you can create into a regular post Was there something that drew inspiration, that what one person said that you can dive deeper into and create like carousel posts, like explaining that specific concept.

Speaker 1:

I love it and part of I want to share with my audience, pulling back the curtain a bit on what I do with this series. When Pooja and I we first met through Innovation Women, which is like a speaking membership organization for women who are looking for more speaking engagements, and we chatted, we did like a discovery call. We chatted and I'm like oh, this is a really interesting topic because I do have a book. I don't know if you can see it in the background. Let me get a little bit wider here. I always stage it in the background. It's when I'm doing these video shows.

Speaker 1:

It's called social media pie and so, selfishly, when I booked Pooja, I was like what else can I do with my book to be sharing some of that knowledge and content on social media? And you just give me an idea when you said pulling in testimonials or quotes or things like that. So in my book it's a LinkedIn strategy book but at the beginning of every chapter I have a famous quote from a TV show or a movie or something about pie and at the end of every chapter it ends with a LinkedIn connection telling me their favorite pie and I give them like a shout out in there and I could easily do a series of posts that are just pulling out those movie quotes or the testimonials as well, and I like how you said, like creating a series. Talk to me a little bit more about that. Are you saying let's start with the testimonial and then give people the step-by-step process, or help us to understand what you're referring to there?

Speaker 2:

Yeah, I guess it depends on how your book is structured. So I was thinking like I'm trying to think of an example. So let's say your book is on nutrition and you focus on, let's say, celery. I know it's such a random.

Speaker 1:

Yeah, that's okay. Yeah, Top of mind right.

Speaker 2:

Let's say, one chapter is just focused on celery, so you could that whole chapter just figure out all the things that you would say like you could probably grab in quotes, you can grab in statistics that you could use, you could grab different factual statements that people may not even consider about celery, so you could easily create, like different bite size information on that. And then you could also be like oh, there's so many things that I wanted to say in this chapter but I didn't have the space to write it, and what are the all those other things and how can I delve more into it? Because I can guarantee you there's probably so much more information that you could easily grab or like delve into more without having to just solely rely on the chapter that you wrote, like that specific topic on.

Speaker 1:

Yeah, and I think that's a common thing with a lot of us who are authors we try to cram so much in the book and then sometimes you need to pull information out. It goes on the cutting room floor but you're like it's good value. I had a whole section in the celery chapter about recipes and ant analog and cream cheese stuff with chives and all these fun recipes and I'm getting hungry talking about but I couldn't fit them in the book. But now I can supplement them on social media and I can say more about. Celery is in chapter three of my book, nutrition Today or whatnot, so it's a good idea to repurpose. That Is the end goal for all of this Pooja. Is it to sell more books or is it to tie into other services and offerings, or maybe a combination? What do you think?

Speaker 2:

So I would say it's more of a combination. I think one thing is when I talked with a lot of authors just marketing a book in itself it's a long-term investment and the cost either if you choose to do it yourself or you pay someone else it's a year-long investment. It is expensive to do. I think just solely relying on book sales to get the return on investment may not always be the best case for every person's situation and one way, and if specifically for nonfiction authors, if one of their ways or one of their goals is to get people into their lead gen tool or use it as a marketing tool, this is probably one of the better other ways that they can market their ideas and tools to get them into the sales funnel that they have. And also, not everyone is a reader as well, so it's we're trying to attract them in into different content that they like to consume, because everyone is different, but it's still the same message.

Speaker 1:

Yeah, that's a good point, and I think the content that they like to consume and in the format that they like to consume. And we're here today talking about how authors can repurpose their books content into different mediums, and I think some people prefer video, some people prefer reading, some people prefer something that's like interactive, like a slider graphic or things like that. So is it? Should you test and figure out what format works best? Should you just choose the format that you prefer? If I don't like video, do I have to do video? I'm going to ask the question I think people might be wondering.

Speaker 2:

Yeah, I would say, if you really don't like it, I'm sure there's plenty of other ways you can still sell your services. I know it's heavily pushed to do video for a lot of things or now, but I would say, try to find a happy medium if like just I think for me it's like I didn't like video and then I tried to, I just practice it and now I'm more comfortable with it. But I think it really just depends on do you hate doing it, do you not want to do it at all, or is it more of are you afraid to do it? And if you are afraid to do it, just test it out. And just like, test something out and just experiment with it. But let's say you don't want to do it at all.

Speaker 2:

I'm sure there's. There's so many other ways to market yourself. There's like plenty of and I know like blogs. Even though people may not see that like blogs are like reoccurring or they may not know there's so many other different outlets that you can use to market your book. We just need to figure out, like who your audience is, to be able to know what the other areas as well.

Speaker 1:

Yeah, that's a good point, and I'm assuming people that are writing a book know who their audience is. Assuming people that are writing a book know who their audience is, they could find that. Do you have any thoughts on like where, which platforms we should be on to help to reach our audience? Is there any tricks that you've uncovered that help us to figure out which platforms Like? We're on Instagram and that's our comfortable network, but our audience is really more heavily on LinkedIn, for example. Do you have any thoughts there on how to figure that process out?

Speaker 2:

I would say usually what I did, or like when I helped with people with social media, is I started with the main engaged audience first, because that's where I focused on the most, but then I used, then I repurposed the other areas and other other like posts as well, so I was getting like three, the three different types of posts on different areas. But I think it's more of like when it comes to social media, you just have to test month by month and see overall like what are the results that you're getting from as a as like a long-term investment for social media. But I would say, test out the other platforms and just create the same posts or create something similar to the main platform that you have and just see what are the results that you're getting from and is it worth your time.

Speaker 1:

I love that and I'm going to bring a little bit of my marketing and I used to do social media management for my clients. I no longer offer that as a service, but when I used to do it, I was doing the four major platforms LinkedIn, instagram, facebook, twitter and what I figured out is, if you used a square image, it really worked across all four networks. So I'm going to layer on what Pooja was just referring to, which is, take what you've already created and we're just going to assume Instagram is the main platform that you're using as an author take what you're creating on Instagram and then repurpose it on LinkedIn or Twitter or Facebook and maybe just replicate that. And I like what you said try it out for a month, because you're not going to see the quick hit results just with one single post you're going to.

Speaker 1:

If you do that, you'll say, oh, it didn't work, I'm not going to do it again. But if you do it for a month and try to post at the same cadence and frequency, you'll start to see, especially if you do this across four networks simultaneously, you'll start to see, oh, twitter is nothing happening at all. X, whatever they call it now, Twitter is nothing happening. I'm not going to do that anymore. Facebook I'm getting a little bit of things bubbling up, but LinkedIn is almost like coming in as a strong second here under Instagram and anything to add to that. What do you think about that approach?

Speaker 2:

Yeah, I think that. Yeah, you for social media, you have to be consistent with it and then be able to see the track your progress. But I would say I would focus on if you haven't been on LinkedIn or you're not currently active on a specific social media post. I wouldn't directly look at conversion over like how many people are buying the books, or like clicking the links right off the bat. You have to nurture your audience. It's, I think it's similar to, let's say, you, you haven't been in a networking event in a while, or like you haven't talked to people in a while. You don't just automatically be like, hey, can you do this task for me when you haven't seen them in months. So it's the same way where you have to build a relationship with people so they know that you're like on top of mind with them before you ask for something.

Speaker 1:

Yeah, that's a really good. I think there's so many parallels to networking online and networking in person and you wouldn't do that. You wouldn't just go to a networking event and when they're going around the room during their introductions you wouldn't say, hey, hire me as your LinkedIn coach, and here's my business card with my QR code to get started and my package is 1500. And let's get going. You wouldn't, because they'd be like, who is this lady coming into our networking group? And we don't even know who she is and we haven't seen her ever and you're starting to sell to us. I think it's such a great parallel to what you would do in an in-person event is very similar to what you would do online. What I'd like to do, pooja, if it's okay with you, is we're going to change gears and we're going to bring our audience into the conversation and I always tell my guests that there's about a 20 second delay from the time I say, hey, audience, join the conversation. And I put the ticker on screen that's running. That says comment now if you have any questions that you'd like to ask Pooja, or if you wanna add any thoughts about being an author and publishing content on social media and things that have worked effectively for you, and it takes about 20 seconds for them to hear that and then another 30 seconds to type things in, and sometimes there's a little delay for the comments that are coming in, so I'm buying some time as we're doing that, but I have seen some comments that are already coming in and I wanna pull them up on screen now.

Speaker 1:

Joey Himmelfarb thank you so much for watching us, joey and Joey has a great book. It's called oh, don't Paint your Kitchen. Did I get that right, joey? Please feel free to drop your link to your book in the title in the comments. I can pull it up on your screen, but I think it's called Don't Paint your Kitchen and Joey is saying stuff I choose to exclude from my first book will find a home in my second. Any thoughts on that strategy? Pooja, I'm sure you work with authors that have multiple books and multiple publications. Any thoughts on that?

Speaker 2:

I think that's great, because if you already have an audience, I'm sure that they're looking for more information or they would want to delve into that type of information in the second book.

Speaker 1:

Yeah, awesome. Thank you, joey, for watching us and waiting for your book title. I'm going to pull it up on screen if I see it on here. We got another question from Jackie Robbie, I believe, or maybe Roby. At any rate, jackie, thank you so much for joining us. Jackie is asking what about marketing prior to the book launch? I've seen that you should start promoting a year before you even publish Pooja. Any thoughts on that?

Speaker 2:

Yeah, I would say when it comes to before even marketing the book, I've talked with a lot of like people who are book coaches in book marketing. They would say I would assume it's like six to a year before the book is even even launched. So I think that's a lot of the. Those months are more of like nurturing your audience and being sure that you have like built enough like an engagement. So when it comes to the launch people, you're on top of mind with people and people know that you're launching a book and they're ready to buy and it just adds more tension or adds more growth for people to look at your book and be able to drive sales to your book, no-transcript.

Speaker 1:

You create some interest in the people that are in your community. It becomes their book too. Like I remember showing different versions of my cover for the book and I said vote on the design. I gave people four options and when I published it they said you chose my design. Like they felt like they had some ownership in it. So it's creating some great interest and momentum. That goes along with that.

Speaker 1:

I'm gonna drop my book marketing checklist below for those of you are authors, just because it came up in conversation marketing prior to book launch. I'm like, well, this is a no brainer. I wanna drop this in and I'll put that into the chat right now for those who might be interested in that. All right, we have another comment. This one's a little bit long.

Speaker 1:

If you ever watched the TV show Home Improvement, you remember the neighbor over the fence. His name was Wilson and they always were like looking over the fence and they can only see this much of his face, and this is one of the limitations we have with StreamRare. If it's a longer comment, it covers a bit of those of us who are on video. But Renee on video, but Renee is sharing, she lives on her phone two published books one self-published, which is an academic manual, and I think that would fall into the category of nonfiction. The second one was published through a hybrid company as a nonfiction as well.

Speaker 1:

So it looks like there's some great thoughts on there and, I'm sorry, renee, your comment cut off. It looks like you're actually the first time, renee, that I've seen this happen. Usually it's like the whole comment and it gets smushed on here. But at any rate, I can see on LinkedIn. You said I'm so grateful for this info because I need some good outlets for repurposing, and my third book is in the works, which leads me to another question, pooja. So if you've got multiple books and you're repurposing your book's content onto different social platforms in different mediums, should you focus on one book at a time, or is it okay to weave in and out of different titles in your catalog?

Speaker 2:

I guess it depends on, like, when they were launched, and then also depends on, like, how similar they are in books. If it's like a series, it's a lot easier. Or if, like, the themes are very similar to each other, it's a lot easier to market, but if it's like a series, it's a lot easier. Or if, like, the themes are very similar to each other, it's a lot easier to market. But if it's different, every subject is very different from the other.

Speaker 1:

I would definitely try to separate them or space them out so people don't get confused similarity, because if you've written one book on a subject, there's probably a second version of the book or an iteration in a different direction for that. So something to keep in mind there. Joey did drop his book title on. I got it. I think I got it right Don't Paint your Kitchen how to Sell Yourself and Get the Job you Want and it's a very clever book title, joey, and also a great read. I highly recommend it. I've read the book and definitely look at that, okay. Another question from Jackie Can you repurpose the content pre-publishing? I think here the question is the book isn't published yet. Can you start teasing out some of the content that's going to be in the book before it gets published? What are your thoughts, pooja?

Speaker 2:

Yes, I would. Yeah, because, okay, I know this is not nonfiction, but I would say it could be applicable. There was one poet, poet I don't remember her name, but she to. Her primary platform was Instagram and before the books were published she literally posted on sticky notes just like different parts of her poetry and just like every single day she would just consistently post parts of her poetry and just like every single day she would just consistently post. And that drove her traffic. Because, like you would think that if she posted everything on her poetry book, that why would anyone want to buy the book? Because she already posted everything. But it actually made people want to buy it more and it drove people more into it and like for me, like I love seeing it on my feed all the time and it made me want to buy the book because then I have like a whole collection instead of having to scroll through every single feed and look at all the poetry books.

Speaker 1:

Yeah, that's a really good point and it reminds me of one of my friends. Her name's Diane Darling and I'll give it a shout out right now and she published a book which was a collection of quotes from women. Because a lot of times when you're in a presentation, you'll see quotes from men and I have nothing against the Stephen Coveys and all the Steve Jobs of the world and everything like that, but as a woman, if I'm sitting in the audience and all I see are quotes from famous men, I get a little irritated, like couldn't have thought one quote from a woman on there. But she published a collection of quotes from women authors and she could easily be repurposing those quotes onto different social platforms, different mediums, and the call to action is get the book if you want them all in one place. Because, yeah, the reality is maybe you have published all of those quotes out on social media, but this will help you.

Speaker 1:

Remember, people are lazy, and I don't think they really are, but it's going to help. People are lazy. They're not going to sit on your Instagram feed and go and collect all the things that you've published. They want it all in one neat, tidy package which is your book. So I think, even if you're circulating everything, it can definitely help to support those book sales on there. And Jackie, just I want to pull this comment up on screen and just share with you. Jackie's so appreciative she says so grateful for your brilliance on there. So, jackie, hopefully you're connected with Pooja, but if not, this is a good segue to bring us into as we start to wrap up our conversation. Pooja, are you open to connecting with individuals who are watching you here in the broadcast, whether they're watching live or in playback, and, if so, do you have any instructions for people as they connect with you on LinkedIn?

Speaker 2:

Yeah, feel free to connect with me. I'm pretty open, honestly, I'll connect with anyone. Just let me. But just let me like send me a message that you listen to LinkedIn live, because I really would love to see anyone who has come to this live. Yeah, I think. Yeah, that's my requirements for LinkedIn.

Speaker 1:

Yeah, good, and I'm not sure if you had set up creator mode when they still had it available, or not you may have. So I'm just going to let people know. If you're visiting Pooja's profile on LinkedIn and, by the way, her first name is P-O-J-A, last name A-R-S-H-A-N-A-P-A-L-Y, and I'm spelling that out for our podcast listeners who might be looking it up later when you visit her profile, you're going to see her banner. It says I help authors amplify their book's impact and there's some other stuff. So you know you're in the right place.

Speaker 1:

If you happen to see the follow button instead of connect, I'll just let you know that you can still connect with her. Click on the more button and then, underneath that, you'll see an option that will either say connect or personalize invite inside there and you may, in fact, have the connect button. We're already connected, pooja, so I can't tell which version you have, but I'm letting our audience know in case they get there and they click on follow instead of connect and they don't know that there's a way to do so. But in addition to that, let's talk about if people are interested in working with you and they want to learn more about the products or the services that you offer, and I'm going to put the web address on the screen thecontentrepurposercom. Tell us about any resources or where we might get started if we start at the website.

Speaker 2:

Yeah, so at the very end of the website I have a free opt-in. So if you sign up for my newsletter, I will give you a free PDF on three ways to repurpose your social media content, or your book, into social media content. That's my free opt-in.

Speaker 1:

All right, awesome, and I'm going to drop that link into the chat here on LinkedIn too, for those of you who are watching on LinkedIn. So that way it makes it really easy to navigate, because you can't click on your screen while we're in here, but you can click into the comments, and if you don't want to do it right now because you're watching, you can always find that comment in the playback in there later. So, if and if people are interested in working with you directly, what are the services that you provide? Is it one-to-one coaching? Is it an online program, or tell us about that?

Speaker 2:

Yeah, so I. I it's. It's tailored based on each person, but I offer, like, either a consultation, so someone who just comes to me. They have a lot of content, they have a book and they don't really know what to do with it. So I go through the book, take out the content and just give them a strategy on what they should be doing, based on the platforms that they want to target. The second option, it's a little bit more so instead of just giving the strategy, I help execute it. So if you wanted to take a book and put it into social media content, I would be able to help you with the ongoing marketing expenses as well with that.

Speaker 1:

Okay, all right, good to know. So we'll start with going to the contentrepurposercom where you can get on her list and then you can learn more about her services there. And, pooja, I just want to say thank you for coming on the show. You've given me some new ideas for even my book that's been out for a few years now and things that I could do, and with Jackie and some of the other comments coming in, I'm starting to think about what I do with my next book and where we might want to do that from a marketing perspective on there. As we start to wrap up our conversation here today, first of all, I want to invite our audience.

Speaker 1:

If you enjoyed the conversation, don't be shy. Feel free to share the video along with other people on LinkedIn. As soon as the video is done playing, you'll see a share button at the bottom and you click on share and then share the video with your network. That counts as your LinkedIn post for the week, so if you haven't posted lately, it's a great way of thinking of content. And when you do tag Pooja and myself in your post, make sure that you use the at sign and then we'll get notified that you've talked about us in the post, and one of the techniques I like to do is tell people why they should watch the video. I think this is a great video to watch if you're an author, looking at marketing ideas for your book, for example and we don't get performance reviews anymore, so I always love to see your comments on the live stream, whether it's live or in playback.

Speaker 1:

Later Let us know if you enjoyed the conversation. I see several of you have already done so and I wanted to say thank you, lisa. She says not an author yet, so yay for you on getting committed on that path to writing a book. So it's an exciting thing. Not an author yet, but all these tips and insights that Pooja shared were super helpful. So she says thank you and, pooja, I want to thank you as well. This was such a great conversation filled with so many pieces of advice. Any final comments for authors on repurposing their book's content into different mediums as we wrap up here today?

Speaker 2:

I would say, like when it comes in general, like when it comes to marketing or like marketing your book, I would say that you don't really have to reinvent the wheel when it comes to ongoing marketing expenses, because people like repetition. Even though you may think that you've said it all that you could say about a certain topic, I think people want the repetition of those words awesome.

Speaker 1:

That's a really good point, and thank you for that reminder, pooja. I'm gonna be watching the playback as well and this will be converted into a podcast. This will be able to reach some additional folks in there as well. And will I see you on innovation women this Friday? Are you planning on attending the call? Yes, good, and, by the way, innovation Women runs events every Friday morning. It's from 8.45 to 10 am, eastern time. It's called Speaker Friend Fridays. That's the event I'm referring to, and I'll be dropping the playback link to share with our fellow Innovation Women members. So, with that said, pooja, thank you so much for joining. I really appreciate our time today.

Speaker 2:

Yeah, thank you so much for having me.

Speaker 1:

All right and for our audience. If you are watching live or playback, drop a comment before you leave. It's a great way for you to get visibility for yourself as an author, not just to let me know that you're watching, which I love, but it's also a good way to get visibility. So please feel free to drop the name of your book below, or you can drop the Amazon link, like Joey did in there, feel.

People on this episode

Head Shot

Brenda Meller

Host