Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Building Your Reputation as a Coach in a Specific Niche with Avivit Fisher Ep 123

• Brenda Meller • Season 1 • Episode 123

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Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed. 

Connect with Avivit:
https://www.linkedin.com/in/reddstrategy/ 
https://www.reddstrategy.com/

Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists in private practice. She shares her journey, recounting the strategic decisions and challenges she faced along the way, including her attendance at a mental health marketing conference that validated her choice. This episode promises valuable insights into the importance of understanding your target audience and the competitive landscape to carve out a niche that aligns with your passion and expertise.

Discover practical strategies for building trust and collecting testimonials, essential elements for establishing credibility in any niche market. Abhavit dives into the specifics of how she built trust within the mental health field, from presenting workshops to gathering and leveraging client feedback. We provide actionable advice for new coaches on effectively using testimonials to enhance visibility and reputation, particularly through platforms like Google Business Profile. This chapter is perfect for those looking to understand the importance of client-centric approaches and the power of reviews in creating a reputable business presence.

Lastly, explore the critical role of certifications and the impact they have on building credibility in niche coaching. Hear Abhavit's experience transitioning from a decade-long career in marketing and graphic design to becoming a niche coach for therapists, highlighting the importance of leveraging existing skills. We discuss the balance between theoretical education and practical experience, and how to structure your online presence to attract your ideal clients. With tips on becoming a thought leader in your field and the necessity of ongoing engagement, this episode is packed with actionable advice to help you stand out and succeed in your niche market.

Originally aired on Tuesday, April 16, 2024 on YouTube: 
https://youtube.com/live/4G9weR6QJ9Q

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes: 

  • LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
  • Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Speaker 1:

We're back again for another live edition of my show, which I call Enthusiastically Self-Employed. I want to welcome my very special guest and thank you so much for joining me today. Abhavit Fisher. Abhavit, how are you doing today?

Speaker 2:

Hi Brenda, I'm so happy to be here. It's been on my calendar for a few weeks and I've been preparing for this conversation, so I'm so excited to finally talk.

Speaker 1:

We actually met through a Facebook community community, through Amy Porterfield's program which is called Digital Course Academy, and we're both alumni and we're part of her alumni group, which is called Momentum. And there was one day where Avavit and another person were looking for people to join their accountability group and I said, hey, the date and time might work out for me. So we did a couple calls together and as a part of that, we got into some conversations and I said why don't you come on out on my show? We'll talk a bit more. So today we're going to be talking about this very topic how to build your reputation as a coach in a specific niche. And before we do, why don't you take a minute?

Speaker 2:

Abhavavi, tell us a bit about you and your business, what you're all about, sure. So I have a very interesting niche that I'm focusing on. I'm a coach. I'm a marketing coach for therapists in private practice, therapists, mental health professionals, for solo practitioners, group practices so basically, I coach them and consult them on building their caseload, attracting clients to their practice and figuring out how to market their services in a way that people respond well. So this is my niche and I've been doing it since 2017, more or less yes, and I love this niche, so I wanted to share, because it was not an easy entry into this market. So I thought that it would be very valuable for people who are listening to learn about building your reputation as a coach specific niche that you want to enter Wonderful and I think a lot of us who, when we're first getting started as coaches, we fall into that.

Speaker 1:

I don't want to call it a trap, but we fall into a pattern pretty quickly of I'm just going to serve everyone. I'm a marketer and I can serve anyone. Anyone who needs help with marketing, come on, get in line, because I need to have some money coming in for my business. Was that similar for you, or did you have a niche when you first got started?

Speaker 2:

It was very similar for me, so I'm not very original in that respect. When I started, I knew that I wanted to work with small business owners, right? So small business owners and I started with an idea of focusing specifically on brand strategy and branding, and my idea was to help to give small business owners the benefit of using branding and marketing later on, in the same way that bigger companies do. And I quickly realized that not all small businesses are created equal and I understood that it would be easier for me if I was more specific. And when I was talking to people who successful, people who grew their businesses and so on, everybody told me focus on the vertical, focus on the vertical. You have to focus. And I didn't know how to go about it. I was like which one? I don't know, like, how do you decide I can help everyone? So, yes, the answer to your question is yes, definitely, I fell into the same trap.

Speaker 1:

So a lot of us do, and I'm glad to hear that, because I feel like, am I alone? I wasn't really focusing on an industry, I was like a little bit of everything, and we're here today talking about building your reputation as a coach in a specific niche, so let's jump right in. So what tips or advice do you have for us, based on your own journey through this process?

Speaker 2:

So before I jump into tips and advice, I'll give you a little bit of a background how I ended up with in a mental health space, because I think that can be helpful. So in 2015, the apartment building where I lived with my family burned down and it was a fairly traumatic event, and after that I was looking for a therapist. I was looking for a therapist for my son he was only two and a half and later for myself, and I was looking online. And I was looking online about the for tips and any kind of information of overcoming a house fire, and there was very little that I could find. And when I would land on therapist websites, I couldn't really understand what I needed. I didn't really understand what category I fell into, and as a marketer, I really saw that there was a big this big gap between what people are searching for and how a therapist presented themselves. So I decided, okay, I will focus on mental health. I thought that I would really enjoy working with therapists. I found it very interesting the topic. I thought that there was an opportunity, because there was not a lot of people at that point who were focusing on marketing for therapists, and so this is how I picked my niche so it was all driven by my personal experience and for a lot of people who end up in mental health that's the case. But what happened was I had no access to therapists at all. So my corporate background didn't give me access. My experience working with small businesses before didn't give me an access. So I had this real problem of entering this space, building my reputation in the space, and that was a challenge that I needed to figure out.

Speaker 2:

Before that I felt that there wasn't an opportunity. But I had to validate my idea a little bit. So I decided to learn as much as possible about my competition, possible competition about my audience. What are they struggling with? I wanted to test if that was even a viable idea to go after that specific niche. So I found I was Googling and I found a conference that was mental health marketing conference in Nashville, and I was like, okay, I'm going to fly, I'm going to see, I'm going to attend the conference and I'm going to see if it's just, if there's anything to my idea at all. And I remember I I just went there for a couple of days and I sat in the audience and I interacted with other with therapists in the audience and listened to the presenters and I realized that, yes, that's something valuable to pursue.

Speaker 2:

And I also realized that there's going to be a little bit of a barrier of entry, because the mental health space has a very strong referral culture. So unless you're being referred by somebody, or somebody recommends you, it's hard to gain the trust of that audience, right? So then was my next challenge is how do you gain trust? And I could have talked about my credentials and about my background until I turned blue in the face. But I thought to myself I really need somebody to say this is a person we trust, out to myself, I really need somebody to say this is a person we trust. So I turned, I started contacting psychological associations and I live in New Jersey. So I contacted the New Jersey Psychological Association and I said I will do free workshops for you. So it was pre-pandemic. I did them in person and luckily they agreed to. I think there was a group of beginning career group in the association that they wanted to hear my workshop, and this is how it all started.

Speaker 1:

And was? Do you remember the name of that organization, the name of that marketing conference?

Speaker 2:

The Mental Health Marketing Conference in Nashville.

Speaker 1:

Okay, and the reason I ask is earlier today, someone from their company page on LinkedIn was so kind. They reposted that this event was happening in a few hours. They tagged you, they tagged me and I thought that was so kind of them and I'll give them a shout out in comments right now. So for those that haven't heard of it, do check out the Mental Health Marketing Conference page on LinkedIn, and they do have a conference that's coming up here soon. So thank you to the marketer there who's helping them out with that. We do really appreciate it, and I think, like nowadays too, avivit, there's been such an increase in mental health awareness and resource as the demand has increased, and I don't know if it's due to the pandemic and the amount of stress that's been caused or that we've all encountered as a result of it, but it definitely seems like it's a growing field. Would you agree with that?

Speaker 2:

Yes, and I see a lot of new players in the field. It grew definitely since I started. The Mental Health Marketing Conference is wonderful. I actually spoke there twice and so it's been instrumental in the way I built my reputation as well. So the organizers there, the organizer, the director there are wonderful people and, yes, it's a field that is being noticed and I think that the pandemic definitely played a role in it.

Speaker 1:

Yeah. So it seems like you picked a field that you had some knowledge about from a firsthand perspective, and I love how you said you were going out and looking for some mental health resources and it wasn't clear to you. And this is what I love about as marketer. I'm a marketer too, so I always love as marketers were like, oh, we see an immediate opportunity. It's not clear to me what these individuals are doing, and you've come through from the consumer perspective so you can say I know this is a marketer. You need to be clear on your message and I know this is a consumer. It's confusing, I don't know what you're doing. And so it really wasn't that you came from the mental health field or you weren't in the mental health field as a coach beforehand. You developed your marketing around it because of a need that you saw in the market. Is that summarizing correctly?

Speaker 2:

That's exactly right. Probably, in hindsight there could have been an easier niche to enter, but I just felt very connected to it, I just felt very passionate about it. So I decided to build my whole business around it and in the beginning I was very nervous about it because it's a bit of a gamble, right? So you focus on a niche and it's a gamble because you don't know what's going to happen and you might feel like you are pushing away other prospective clients to work with you.

Speaker 1:

So you have to make that decision and you have to go for it and how did you feel like when you made the decision that this was the industry that you were going to focus on? These were the category of professionals that you were going to help? Did it feel like things clicked instantly or did it take a little bit of time to gain some traction? Oh my God, it took time.

Speaker 2:

It took a lot of legwork. As I said, I had to figure out how to gain trust in that industry. Marketers do not always have the best reputation everywhere, unfortunately for us. For myself, as a credible source, as somebody who really deeply understands the niche, who really deeply understands the needs of my niche's clients. So it was more complex because I come from a client side, so I have this unique perspective of what a client of a therapist might be looking for. So there was a lot of there's an education curve, but there's also a curve of earning trust, because my main competition were other therapists who have built successful practices and now they were teaching others how to build a private practice. I am not a therapist, so it was a little bit.

Speaker 1:

It was a little bit complicated, so it took me some time to do that yeah, it does take some time and any advice for people on techniques that you use to help to build those relationships or to start to build the trust? What would you say?

Speaker 2:

I would say I would say, first you have to really understand your ideal client, and I think that all the marketers we've heard about the ideal client for like ad nauseum at this point. But it's really important because you really need to understand what they're struggling with, what their pain points are. Because at the end of the day, the way you gain trust is by showing, um, showing the people who are trying to target, that you see them, that you hear them, that you understand what they're going through, and only then you can present the solution From a practical perspective. I would go, I would try to get into a place where I had the most exposure to this particular audience. So for me, I started locally with New Jersey Psychological Association.

Speaker 2:

I remember my first workshop there. I was very nervous. It was in person. I think about less than 20 people attended, but in person it was still a big deal and I think that three of them became my clients after. So yeah, it was. It was a good push because I gave it my all and I also asked people feed for feedback. After I really wanted to understand maybe there was something that I missed or I didn't deliver the way I wanted to deliver, and some of the feedback felt it stung a little bit. It was humbling, but I accepted it and I tried again next time to do better.

Speaker 1:

Yeah, I like that. And when you were saying earlier about you were attending an event, there's only 20 people there, and only 20 people might not seem like a lot, but think about if it was in your house and that was in your living room 20 people would be a lot of people in your living room. And you said as a result of that, you were able to obtain three clients. Now, was this an event that you were speaking at with 20 people in the room, or is this something you just were attending?

Speaker 2:

I spoke there, I presented there. It was a 90 minute workshop that I gave and the benefit. I didn't make a lot of money with the clients that I had, but I didn't care about that. I needed reviews, I needed testimonials right, I needed to gain that trust as quick as possible. So my first actions were more about gaining trust of my audience than actually making money.

Speaker 1:

So would you say that gaining trust part of it is like being in the room with the people and making your name familiar, but I heard you say the other part was like asking for testimonials. Do you think that can be a powerful strategy and, as a marketer, help us to understand, like, how can and should we be merchandising those testimonials?

Speaker 2:

I wanted to collect the testimonials and I very quickly realized that I should collect them in one place, and that place was Google business profile, because I figured that this is going to be the most visible. I could copy and paste them later into my website, into my sales pages or whatnot, but this is where they live for the most part, and when people find me, especially the marketer, you have different strategies, like you work on your SEO, you work, maybe you do ads, whatever. And when people find you online and they see those testimonials, it's just going to bring them to your website, it's just going to. Again, it's all about trust and credibility. That was how I leveraged them.

Speaker 1:

Any tips for asking people for testimonials, Because I hear from a lot of people. It feels awkward for me to say, Avivit, could you give me a review? Could you give me a review? Could you give me a testimony? It feels awkward, it feels like we're asking for something and I don't know if it's that we don't want them to say no, I don't want to do that, or it just feels awkward. But any advice for people if they're looking to obtain more testimonials?

Speaker 2:

It is very humbling to ask people for testimonials. I'll agree to that. But as you are working with them, I got into a habit of asking people if what I'm doing with them in the moment, if it feels helpful. So when people respond positively and for the most part they do. But when they respond positively and that always happens at the end of the session together I ask them would you mind giving me a testimonial? So I try to do that in person even though it feels uncomfortable. But when you do it in person the response rate is higher, I found. But then I also incorporate it into my follow-up emails. So I have automated emails that follow up the session and I have in-person emails, and I'll tell you that the automated emails do not have a very good response rate. People basically ignore them. But when I email directly and it happens after a positive exchange you cannot ask for a testimonial when you don't feel that the exchange was positive or when the experience was positive, and that way you're setting yourself up for a negative testimonial.

Speaker 1:

I think knowing who to ask is really important and asking the people that are, I feel like, sometimes your biggest cheerleaders, that are like at the end of your call they go, wow, this was amazing. Or the end of your project working together, at the end of your speaking engagement Wow, this is amazing. You taught me so much things that I didn't know. I always tell people like, strike while the iron is hot, it's the time. It's almost like a bell should go off in your head that says you should ask them for a testimonial. And I think for a lot of things it probably gets easier with practice. Would you agree with that? The more that you ask, the easier it is to ask.

Speaker 2:

Yeah, because in the beginning you take it really personally when they don't leave you a testimonial. And the thing is sometimes people just don't know what to say. Sometimes people are just busy. I would follow up. If you feel like it's a person that you can follow up with, I would follow up, definitely. But if people don't want to leave a testimonial, that's okay. It's not a big deal. Not everybody is willing to leave a testimonial because not everybody wants to be exposed in that way. Right, I actually like the way you asked for a testimonial, because we work together. I hired you as a LinkedIn coach, which I'm very happy about, but you sent a follow up email and asked for a testimonial and I really liked it because I right away gave a testimonial, because it wasn't the same email that you provided the playback and the summary of our session, so it was all there. So I really liked that. So, yeah, you're right Strike when the iron is hot, yeah absolutely.

Speaker 1:

We had a great conversation. And, to that point, when I do coaching, I do a power hour coaching, which is what you would purchase for me. At the end I will send my clients the playback, the resources. Sometimes there's additional blogs or videos that they need, and at the bottom, if I feel like it was a great session, I'll include the PS in there. Sometimes I feel like I'm not sure if they're going to give me one or not, so I might omit it, and it's not because I don't feel like the value that I delivered to them was there. I sometimes sense they're not going to take action on it right away, so they're not going to take action on the LinkedIn advice. They're probably not going to do that, but in your case I could tell you were taking notes down. You're very excited about the advice, so at the end I do a PS.

Speaker 1:

If you found the session helpful, could you help spread the word about my business by leaving comments publicly? And here's three ways. And I use Trustpilot, which is an automated process. And then I have here's Google, my Business, and I give you the link to the page to make it super easy for you. And the third is go to my LinkedIn profile and click on recommend, since we're already connected, and I say even to make it even easier copy and paste and put it in all three places if you're feeling extra generous and rarely do people do all three, they usually do one and it's usually the Google, my business and sometimes the trust pilot. But to your point earlier of when people Google your business, having the Google reviews, I think, is gold on there that people can look you up and say these are what other people said about you and especially if all the reviews are positive, it's that. What do they call it? Social proof.

Speaker 1:

Like other people and in your case, we're talking today about building your reputation in a coach, as a coach in a specific niche, and if it's something that you're an outsider you're an outside marketing person coming in to coach people in the mental health industry it's really important that we see other mental health professionals, practice owners, et cetera, to leave those comments. Really great advice here. What I'd like to do, avavit, is we're going to shift gears a bit and we're going to bring our audience into the conversation now, and I have a ticker running on screen right now that invites you, if you'd like to join the conversation, to go ahead and drop us a comment right now and we'll pull a couple of the comments on screen that have already happened, linda. Thank you so much, linda, for joining us today.

Speaker 1:

Linda says mental health and being able to talk about these issues openly is such an important area. Thanks for helping mental health professionals get the message out to those you need it. Avivit, by choosing an industry such as mental health and you're niching down for yourself as a marketer. I think Linda raises a really good point. You're helping those professionals to be more effective at reaching their audience, which is, in turn, supporting mental health. So thank you for that. And did you want to add anything onto that?

Speaker 2:

Yeah, my pleasure. This is actually why I wanted to go into this field as well, because I felt like at the time when I really needed help, I was helped by my therapist and I felt I can't be a therapist if I can't help other people which I would not be a good therapist I can tell you right now then at least I can help it and help other therapists attract people who really need them right, who are looking for their services but they don't quite know what would fit them. Yeah, definitely, and thank you for that. Thank you for the recognition and for the comment.

Speaker 1:

Yeah, absolutely. Another comment coming in from David. Thanks so much for joining us. David and David's asking are certifications important? So, in your experience as a marketer, what are your thoughts there on certifications? Especially if we're going after, maybe, a specific niche, is it important to look for certifications? What do you think?

Speaker 2:

It's interesting because I didn't become a coach. I didn't become a coach with a certification, but it was during the pandemic and I wanted to add, to build my credibility even more and I decided to become a certified digital marketer. So I did a certification from the Digital Marketing Institute and, to be honest, I don't even know how big of a role it plays in the decision process of my clients. I don't know if it's that important. I do feel like it's important for me to mention. Maybe it plays a role, maybe it doesn't. It's important for me to mention when I reach out to, let's say, podcasts, to become a guest on their podcast, if I reach out to places where I would promote myself as a speaker, because I think it's mostly for me.

Speaker 1:

Yeah, I was just going to say did you get the certification? As you were explaining, it was like we were one mind just now. I was just going to say did you get the certification? As you were explaining, I was like it was like I, it was like we were one mind just now. I was thinking did you get the certification more for you, so that you felt like you had a little bit of that bench knowledge about digital marketing versus your clients seeing it? And to David's question are certifications important? Maybe, but not in the way that it's not like from the customer perspective going does she have a certification? But it was more for your own confidence building. Is that fair to say yes, and it's funny.

Speaker 2:

The funny thing is that I have a master's in business and I still felt like I needed that extra certification to just feel extra confident that I can pitch myself better. I think it's a really personal feeling, it's a really personal choice, but for my audience specifically, I think credentials are very important because for therapists, they obviously value education, they obviously have a long educational journey. So I felt like for my audience, that would be appreciated.

Speaker 1:

Yeah.

Speaker 2:

I don't know.

Speaker 1:

Yeah, I like that and I. It's funny that you say I have a business degree and, similarly, my my undergrad degree I have is in marketing communications. I went to school for a grad degree and I did a dual master's degree MBA, ms in marketing. But I and this is no nothing to put on the schools that are issuing the degrees that we are earning but they go into strategy and basic concepts. But when you become a marketing coach who's working with therapists or a LinkedIn coach, you really do need to go much deeper and narrower into the path, and digital marketing institute understands this and that's why they have these certification programs, whereas at colleges and universities I don't feel like they get into the depth of knowledge that you may need. Is that fair to say? And you?

Speaker 2:

you were able to obtain that through the digital marketing institute yes, uh, it's absolutely fair to say and because when you're getting your master's or your bachelor's in business, it's mostly about, I don't know, it's a lot of theory, right, it's a lot of it's not the most practical thing like you gain knowledge. But with a certification like that, definitely you get hands on experience because you test as you go, you're testing constantly. So I feel like in that respect, it's very valuable. But in terms of coaching certifications, I was thinking about it but I don't think it's necessary. It's not a regulated field, so I don't see the need to getting a coaching certification. That's my opinion.

Speaker 1:

And, for those that are watching, if you have other viewpoints on this too. I know there's ICF, international Coaching Federation. I have some friends who've gone through the program and they speak very highly of it, and I have many friends who are non-certified by ICF or any other organizations and they are phenomenal coaches as well. So I think there's definitely options out there and I think you've got to pick that works best for you. I want to pull a next comment up on screen by Michelle B Griffin. Thanks so much for watching us today. Michelle, appreciate your support, and she said that's a beautiful why for therapist marking Avivit and talk to our audience right now. We're here today talking about building your reputation as a coach in a specific niche, but how important do you think it is to pick a niche that aligns with your why? What do you think?

Speaker 2:

I think it's important, but not in the way that one would think, because a lot of times people are talking about passion and a lot of times people are talking about values. But for me it's more about staying interested in the niche, because when you focus on a niche, at some point you may get bored. That's the truth, right? If this niche keeps you interested, if it's something that you want to learn about consistently, then I would follow that. But I'm a cerebral person in general, so maybe for me it's more like that. Even though I have an emotional connection to therapists, even though I feel very strongly about helping people with mental health, it's still a matter of following what's interesting to you, because I was thinking about, for example, maybe focusing on a different provider, medical healthcare provider, niche dentistry, for example. That can be very interesting niche too, but I just no offense to dentists, I just don't feel as interested in that. That would be why it's important to focus on it.

Speaker 1:

Yeah, great, I think that's a great point, and we'll do one final question here from David, and I think this kind of brings it all together, and we're here today talking about building your reputation as a coach in a specific niche. He's talking about areas of specialties as a coach, like how do you target the area? I think this is what he's saying. How do you target life, health, business or general? And I think he's referring to what type of coaching. Are you a life coach? Are you a health coach? Are you a business coach? So for you, I think you come from a marketing background, so this might be a hard question to answer. Is it really pulling upon the experience that you have, and then you're pairing that with the niche? In your case, you're a marketing expert supporting mental health. I think that's what we're getting at with this. Do you have any thoughts on that, though?

Speaker 2:

outside that though, yeah, I think you have to go with your skills, because it's hard enough to target a niche, but targeting a niche and learning skills in the process, I think it's very hard and at the end of the day, you're becoming a coach to also make a living and your skills. You need to focus on what you can do well, and at the point when I became a coach, I have been in marketing for over a decade. I started with a as a graphic designer. I always worked in the marketing, in the marketing space, and I progressed this way, so for me it was just a natural thing. I would have not thought of becoming a life coach, because it would have been a complete re-education for myself, so I just wanted to focus on what would be the easiest.

Speaker 1:

Yeah, absolutely. I think that's a really great point there and pull from the knowledge that you have. Like where can you easily and readily available to pull from that knowledge to help the industry that you're choosing? So what I'd like to do now, avivit, is I want to pull up your LinkedIn profile and share it up on screen and ask are you open to connecting with individuals that are joining us here for the show and, if so, any instructions that we should let them know about if they are looking to connect with you here on LinkedIn?

Speaker 2:

Oh, absolutely.

Speaker 1:

I would be happy to connect with everyone I want to pull up your LinkedIn profile and share it up on screen and ask if people want to connect with you on LinkedIn, Aviv, do you have any instructions for them?

Speaker 2:

No, you just reach out. I'll be happy to connect. Say hi If you have any questions. I'm going to gladly answer. I'll be happy to connect. Say hi If you have any questions. I'm going to gladly answer. I'll be happy to connect.

Speaker 1:

I want to say we were talking today about building your reputation as a coach in a specific niche and as a part of that, we were talking about testimonials, and I love if you go to visit Avavit's profile, she has a testimonial right in her header image. So it's a really brilliant marketing technique and you'll see some of the work that we did on her profile. I think makes you just such a straight, just a great marketing example there. So thank you for that. And then, if people want to learn more about working with you, can you tell us about how can we get ahold of you and tell us a bit more about your business, if you could?

Speaker 2:

Sure, my company name is called Red Strategy Red with two Ds, so you can just go there. It's geared toward therapists specifically. So if you want to look at it actually, if you are in coaching or if you're thinking about going into coaching and targeting a niche, it can be a good case study for you. Just to look through my website and see how I structured it and if you'd like to work with me, obviously you can contact me. There's information available to find out more about me, so you can go there. Yeah, basically that's the easy way.

Speaker 1:

Great Thank you, and I'm just typing something in as you're talking, and I want to just remind people. If you enjoyed this show today, we would love to hear your feedback. Ava Viet and I are both self-employed, so we no longer get performance reviews, so our performance reviews come in the form of comments when we do live shows like these. So don't be shy. Before you leave, let us know in comments if you did enjoy the show. And then one more thing you could do is, once the video is done playing here on LinkedIn, there's a share button that will appear at the bottom of it. Go ahead and click share, and this is a great technique. If you've not yet posted in the past week, in the past month, maybe even in the past year on LinkedIn, no time like the present to get started and add your visibility out there on the platform. When you share the video, I would highly encourage you to add a little note at the top of it and then tag us in the post. Remember to tag. You use the at symbol and then type in the person's name, and then they'll appear in the dropdown. That way, we will get notified that you talked about us in the post and I know that we will both go on the post and thank you.

Speaker 1:

I've seen some of my former viewers. When they share these along, they'll say here are a few of my key takeaways, like, for example, the testimonials, or picking a niche event is a key takeaway, so don't be shy about doing that. We love to see your comments and your feedback. So, ava Vita, in closing, I just want to say thank you so much for joining us today. I picked up some new techniques and I'm sure that our audience did as well. Any final comments for us on building a reputation as a coach in a specific niche as we wrap up.

Speaker 2:

Yes. So thank you so much for having me and thank you for your comments and for your questions. These were all really great questions and added to the conversation a lot. Another thing that I wanted to and it's basically a thing that I wanted to close with is it's important to become a thought leader a little bit within your niche, to build a reputation. So what happened to me also is I write a weekly newsletter geared towards my niche, called Therapy Business Brief, and in that newsletter it gives me an opportunity to showcase my knowledge, to showcase my understanding of the space and also to give a little bit of insights of what is possible for the people in my niche, what kind of opportunities they might have, any kind of highlights, and all of that is helping me build a reputation of somebody who truly understands who they're talking to and what they're talking about, and it also is a good marketing tool. So I would say create an authority in the space that you are trying to serve.

Speaker 1:

Wonderful. Abhavit, thank you so much for joining us here today and I want to thank our audience for joining us as well, looking forward to seeing you on a future edition of Enthusiastically Self-Employed With that said, thank you so much for watching and remember focus on your mental health very important thing, and hopefully you'll define it well because of the work that Abavit is doing with the mental health community. Have a wonderful afternoon and we will see you all on LinkedIn.

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Brenda Meller

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