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Uncover the Fusion of LinkedIn with AI, ChatGPT & More with Angela Pitter Ep114

• Brenda Meller • Season 1 • Episode 114

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Unlock the secrets of boosting your professional presence with the dynamic fusion of LinkedIn and AI as we sit down with Angela Pitter, founder of LiveWire Collaborative. Angela, an accidental entrepreneur, shares her incredible journey and the innovative ways she helps mid-sized companies and nonprofits enhance their branding and engagement strategies using LinkedIn. Get ready to understand how AI can be a powerful co-pilot in your professional toolkit, assisting with brainstorming, research, and driving business growth.

Ever wondered how effective LinkedIn's AI tools really are for optimizing your profile? We're diving deep into our personal experiences with these tools, revealing their strengths and limitations. While they offer great starting points for beginners, seasoned professionals might find them lacking. We also compare these tools to others like ChatGPT, Copilot, and Google's Gemini, offering insights into the evolving AI landscape and what future advancements might bring.

Get hands-on tips for creating detailed personas and targeting your audience more effectively using AI tools. Angela provides a thorough guide on verifying AI-generated information and highlights the importance of steering these tools to get the best results. We also address technical hiccups with live streaming on StreamYard, share best practices for connecting on LinkedIn, and dive into Angela’s passion for training nonprofit boards. This episode is packed with practical advice and expert insights to help you leverage AI and LinkedIn for ultimate professional success.

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Speaker 1:

We are going to talk about uncovering the fusion of LinkedIn with AI, chat, GPT and more, and I'm joined today with Angela Pitter. Hey, Angela, how are you doing today?

Speaker 2:

I am great and how are you doing? And thank you for having me. I'm so excited to be here today.

Speaker 1:

Now my pleasure truly and I've been admiring you from the background and we've been circling our wagons in different places LinkedIn and through Innovation, women and other places and I reached out to you and I said let's come on and talk about LinkedIn and pick a topic relevant to you. And you said we're going to talk today about AI, chat, gpt and more. Now, before we do that, angela, we're going to do two things. First, I'm going to ask our audience if you're watching us live. Let us know that you're on live and go in and drop a comment. Let us know where in the world you're watching from, maybe your city or hometown. Put that in there. And then, if you can think of anyone that might be interested in learning more about AI and chat, gpt, we're also going to ask you to tag them into the comments to invite them into the conversation.

Speaker 1:

This also helps us to reach more people and it makes you look really good because you're bringing in friends on a topic that is of interest to them and as speakers, I always tell people Angela, this is like our mic tap moment. If we were to be live at an event, we'd be tapping the mic and saying is this thing on? Can you guys hear us when I start to see comments coming in from the audience? I know that the stream is working and it looks like we've got some comments that are starting to come in Pam and others. So while we are waiting for those comments, why don't you take a moment? Angela, tell us a little bit about you and your business, if you could.

Speaker 2:

Okay, so I'm Angela Pitter. My company is LiveWire Collaborative, which I founded in 2012. I like to say I'm the accidental entrepreneur. I was running for office in my city, where I'm located, in Newton, and that's where I accidentally came upon Facebook, because door knocking almost 90,000 doors wasn't a good idea to me at least and so that's how I got into it, and initially was working with local campaigns, doing Facebook marketing mostly at the time, and then eventually I decided you know what, it's these businesses that really need to know how to do this, and that's how I hung up my door shingle and kept on moving.

Speaker 2:

So here we are. Hey, jeff, how you doing Nice to see you. So I work with a lot of larger nonprofits as well as mid-sized companies and companies that are, when I say mid-sized, in the 10 to 30 million tier less than 100 employees, one to two marketing teams, because a larger team, they won't need me. So that's sort of me, and all my services include LinkedIn, of course. That's my number one platform using LinkedIn to help CEOs, board teams as well, rebrand, understand how to bring awareness to their organization using LinkedIn, as well as how to connect in the case of nonprofits, how to also get your donors and sponsors, et cetera, et cetera.

Speaker 1:

So that's a little bit about me and some of you might be watching right now going. Wait a minute, brenda. I know LinkedIn. Angela does some LinkedIn as well. Why would you bring on one of your competitors to come on with you? And I don't look at Angela as competition. I always embrace other folks that do similar work as me as coopetition. That's a word I first heard from Terry Bean, but I've always surrounded myself with people that do similar things to me so that I can learn from them. They can learn from me. And also it's the analogy of a rising tide lifts all ships right. So surrounding ourselves and doing these collaborative talks actually helps us together. So, speaking of collaboration, it helps us grow the pie right. There is infinite pie and when you share the pie with others, the magic is you actually get more pie for yourself. That's the magic and the truth behind it. So, angela, we have got a full audience today.

Speaker 1:

We're already up to 43 people and I know we've got a lot of people that are going to be joining the conversation watching our playback as well, because this is a hot topic. We're here today talking about uncovering the fusion of LinkedIn with AI, chat, gpt and more, so I'm just going to give the floor to you, angela, and just say what do we need to know as it relates to LinkedIn and using some of these tools? What would you say so?

Speaker 2:

first, let me set the foundation a little bit, because I think people, when they think about AI, they either think really good things or really bad things, and you know what Two things can be true all the time, right. So sometimes it can be really bad. If you think about it. It has an index of everything in the world, right Everything in the world that's true and everything in the world that's false. So sometimes you will get false readings out of that, but that's because the database contains all things good and all things bad. However, what I want you to think about for the purposes of our conversation today is think about it as your co-pilot and it's so interesting that Microsoft is using the term co-pilot, because that's how I've always thought about it. It's like my co-pilot. I'm home office, right, I don't have anybody next door to me to bounce ideas off of, so I'll go into chat GPT and I was like hey, I'm thinking about this, give me some ideas about this topic or I want to do some research. Help me find some research about this other topic. So think about it as your co-pilot. It's not autopilot. In some cases it can help you automate some things, but ideally what you're looking for is to use it as a co-pilot. So you're thinking about what am I going to do? What are the things that I don't like to do? For example, as a marketer, I have to do email marketing, but it's not one of my favorite things to do. So if I want to create an email sequence, I can do that pretty easily with JetGPT or Bing or Bard, which is now Gemini Everybody's changing their names. They can't even keep track of the names, let alone everything else to go with it. Think about the things that look at your workflow. Where are the things that I can actually easily incorporate AI? That'll just make things so much easier for me. I know a lot of people that do podcasts or, if you do, lives like this, and there's a lot of editing work afterwards. You use tools like Descript. You can do things in minutes that would take you hours and even sometimes days, because sometimes people will actually send the transcript to a third party to then work on the transcript and then send it back, and going back and forth, and back and forth, and it can be several weeks before you actually get to something that you like, and with a tool like Descript in minutes, it's incredible Now, so changing gears a little bit and shifting over to LinkedIn.

Speaker 2:

So LinkedIn, like many other databases I should say database many of the tools out there have incorporated AI into the platform, right. However, linkedin has incorporated AI for premium users and not even all premium users are going to get access. So if you do have LinkedIn premium, you may go in there. If you start fiddling around with your headline, it may ask you to generate an AI version. You're doing the same thing with your about statement. Or even if you're posting, putting up any type of post, it'll ask you if you want an AI version of it. And, again, they're rolling this out. Even if you do have premium, everybody with premium may not have it.

Speaker 2:

That said, the tools are there outside of LinkedIn. So if you don't have premium, you can use ChatGPT, you can use Gemini, formerly known as Bard that's the Google version. Or you can use Copilot, which is Microsoft Bing, and do the same exact thing. So the tools are out there. It's nice that LinkedIn has some of this built in, but they don't have it built in for everybody, unlike Grammarly. So if you have Grammarly, you can use Grammarly. If you have Canva, you can. So all of these marketing tools, your day-to-day tools tool suite that you use now. All of them have some AI component built into it. Can I jump in and ask a question?

Speaker 1:

Yep, because I feel like some people, myself included when these tools first started rolling out AI and chat GPT we were nervous about them and what happens to the data and is everybody just going to sound alike? And privacy information privacy was a concern. But then I hear you talking about Grammarly. Grammarly is really. It's like a version of ChatGPT or AI, because you type something in and then it spits back something that is more efficiently typed. I don't think it has like the personalization tools that some of the ChatGPT tools have. Is that fair to say?

Speaker 2:

That's fair to say. That's fair to say. So, grammarly, think about it. If you have your draft thing and you're just trying to get to that final version, throw it into Grammarly. Let's give me a new one. Let me see, tighten it up for me, make it a little bit sexier, Make it a little less salesy. Just put a little couple parameters and it'll do all of that for you. But what ChatGPT will do for you? In particular, I like 4.0, which is the paid version $20 a month For me, $20,. If you can't spend that's two cups of coffee, I'm good to go.

Speaker 2:

What you really want to do, why people get outputs that sound pretty generic or just aren't good, is because their prompt isn't good and they're not providing enough context. So if I'm a marketer and I just go in and just start typing random stuff, I'm going to get random output. So it's like garbage in, garbage out. So what you really have to do is either have Jack GPT create a persona or, if you already have a persona for your audience created, put it in. So the more information you give it, the better your output. So when I start, I always start with my persona.

Speaker 2:

I always, like I mentioned earlier, I work with CEOs, cmos, mid-sized companies, 10 to 30 million, less than 100 employees, one to two marketing team blah, blah, blah, blah blah. I had to create the persona for me and actually I have a little prompt guide here. I'm going to drop the as a Google doc. I'll drop the link in, and so what I always want you to do is start with your target audience Feed. In your target audience Feed, in the information about you, who's Angela, who's Brenda? Who are you? Who do you serve? How do you serve all your services? Now ask the first question. You see how it's going to be different, because your information you feed is going to be different than the information I feed.

Speaker 1:

And you're telling it to essentially write for this audience, which is, if I were to say, give instructions for a person to make a cup of tea and I just heated up a cup of tea before I get started, but assume this person has never used a microwave before versus give a child instructions to heat up a cup of tea. Now they're going to be using heating appliances and they need to ask the parents. I think sometimes it's important when you're saying like understand the target audience, because the end message is going to be more relevant for them. Is that correct?

Speaker 2:

Exactly, that's exactly the idea. That's why you do personas right. That's literally marketing 101. So just do it, enter your prompt with all of the information and you will get a better output as well. And that works whether you're using again I keep saying ChatGPT, but you could do the same thing on Gemini, you could do the same thing on Copilot and you'll get similar results.

Speaker 1:

Can I ask a question too, because we're here today talking about uncovering the fusion of LinkedIn with AI and ChatGPT and more, and I think when we were even scheduling this, I said I'm curious what your opinion is of the tools that exist within LinkedIn for AI, for creating different versions of your headline and about statement, and I'll admit I haven't been overly impressed with it.

Speaker 1:

But again, this is what I do for a living and I feel like sometimes these content generation tools can help people that are struggling with the basics, and maybe that's why I'm like I'm under impressed, because I know how to do it myself. I know how to do optimization of an about statement, and I had a client try to do rewrite their headline and we did one and then we put it into the LinkedIn AI tool to say, create a new headline, and what LinkedIn came up with was not as good. So would you agree with that? Is it more for the person who isn't working with an outside expert or resources that leveling them up, or can it be as good as humans that do this for a living? What do you think?

Speaker 2:

I'm going to say your mileage will vary. However, I have found for the headline the headlines just aren't good. I maybe saw one time that it actually gave a decent headline, but the majority of the time I have not seen the headlines any good. Now, the about statement mix I would say maybe 50-50 that I've seen that it generates one that's usable. When I say usable, of course you're going to always go back in, you're going to add your own touch, but it has to be that good base right. So I would say half the time it'll give you a good base.

Speaker 2:

The other half the time and I think part of it, it depends on the person's profile. I think profiles that have more information are fully filled out, it'll generate a better about statement than ones that are just like really ghost towns Because again, it's not going to have the context, it's just generating this stuff out of thin air. So I think that's kind of the problem with it. But what I have thought excuse me, seeing that it actually works pretty decently is when it's writing a post. So if you write a draft post, like you just type in stuff really quick and then it'll actually rewrite it for you. Actually those copies have been pretty good.

Speaker 1:

OK, so that's. Inside LinkedIn, there's a native AI tool that can help you to improve your posts what you're saying and that's only available to certain premium.

Speaker 2:

Yeah, and again, it's for premium. So when you're in post land and you're actually writing the copy, it'll pop up. Do you want to rewrite? And yeah, and I found that's actually pretty decent actually pretty decent.

Speaker 1:

Okay, good to know. And related question or kind of follow up to that I have one of my clients I was working with and he was working on his about statement and he didn't use the tool inside of LinkedIn but he went into I think it was chat GPT that he used and he took what we had drafted and plugged it in and then he put some instructions, elevate the language or he I can't remember what he typed in, but then the chat GPT generated and it was actually better. So do you know what? Which tools LinkedIn is using? Is it chat GPT empowered or is it co-pilot empowered? Do you have any knowledge on that?

Speaker 2:

No, but my guess is probably is co-pilot only, because obviously Microsoft owns LinkedIn.

Speaker 1:

So that's right.

Speaker 2:

Yeah, likely it. It's gonna be co-pilot. Yeah, okay, yeah, and I found that I I, when I started, I used to use co-pilot a lot more, and one of the reasons that I used to like co-pilot initially is because it gives it gives you the citations, it gives you the sources and chat gbt. You'll get them, but you have to ask for it. Same thing with BARD you have to ask for it. But I'm finding like I feel like now that they introduced quote co-pilot, so now their version of it that you can they have the paid version as well, that the free version, they whittled that back. Okay, I find it is wiggled back, but, however, that said, it's still good. If you're doing research, for research, I usually start with either Copilot or Gemini to do research.

Speaker 1:

Okay, so Copilot or Gemini, and these are two tools. I think I've heard of them, but I really didn't connect the dots that they were related to AI and ChatGPT. I'm very familiar with ChatGPT. Is it because it's a big player in the market or because they were first?

Speaker 2:

AI is a big player in the market or because they were first. Ai is a big player in the market. Google came out, like I said, initially they called it Bard and then it was such a crap Like when they released it. It was such junk, everybody just left the scene. But then they came back and they've been fixing it and now they've reintroduced. I want to say, just literally, a couple weeks ago they renamed it Gemini and it actually is much better than it was initially. So these tools are going to continue to evolve. So that's why you just want to just get in there and play with them and see what happens, because they're going to change, You're going to evolve, so there'll be crap. One day. I think Google's going to catch up and probably pass open AI, because, if you think about it, who has the biggest database of information in the world?

Speaker 1:

Google? Yeah, and I'm going to put this in on the screen right now, because I was just doing a Google search as you were talking. So it's Google is actually Google's tool. Is Gemini Gemini? Yeah, okay. And then ChatGPT are they independent or who are they affiliated with?

Speaker 2:

Yeah, so they're independent. They actually I thought I read something yesterday that their valuation is now up to $80 dollars. Wow, okay, yeah, exactly, I'm like yeah, I think I could have bought stock on that one. Yeah, yeah, so they're totally, totally independent, although your family tree is a reef, because folks from microsoft board was on that open ai board and all that good stuff, and then they kicked the other one out and brought one back, and that happens like these industries.

Speaker 1:

As things start to roll out, some, some of the players change ships, so to speak. Now Microsoft Copilot. This is interesting. All the other ones had a really easy URL to type in. Microsoft is a little bit long, actually, I think I can do an abridged version of it, but it's a little bit of a longer URL for Copilot than some of the other ones. But are you saying you're finding would you recommend one over the other, or do you think they're all comparable in terms of the outputs and the quality?

Speaker 2:

I think it depends on what you're doing, and so sometimes I literally use them together. So I'll take an output from BARD and input it into chat, gpt or vice versa, because I find, for example, so one thing that I like about I keep calling it BARD. It's now Gemini. I'm sorry, I know I'm confusing you, but not my fault. They keep changing the dang on names. But one thing that Gemini does it automatically generates three drafts. So with ChatGPT, you have to regenerate it, and the same thing with Copilot you have to just clip it to generate a new version. But right off the bat, gemini will give you three drafts, so you can just click through. And, a matter of fact, what I'm going to do is let's see if I can get my presentation.

Speaker 1:

I think we're going to do a demonstration today, right?

Speaker 2:

Yeah.

Speaker 1:

So you're ready for this. So, if you haven't been on and using any of these chat, gpt and AI types of tools and maybe you're curious from the sidelines, angela's going to do a quick demonstration for us today, so let me pull this up on stage. There you go.

Speaker 2:

Yeah, so this is an about statement and this is Gemini, and so what I did is let me see if I can expand the text here. Actually, this is not the beginning, this is the second part, but anyway it doesn't matter. So I started, I had some previous context that I added previously, but then I went in there, so you know what it was. I had done the headline before. So, anyway, this is the about statement, so this is the right point. So this is actually my son. So my son, he's in college, he's a Yale student. I said let me see what happens with using a student profile, right. So I added some additional information. Again, the more context you give it, the better. So he was in the Globe, Boston Globe, here he had won an award and some other awards he won. I put that in there and I gave it the framework, right. So you'll appreciate this, Brenda. Right, the opening hooks give me some bullet points. The CTA, some specialties be compelling, not thought you know whatever blah, blah, blah, blah blah the side you know guidelines.

Speaker 1:

You didn't just say create an about statement. You gave it some. You gave it some reference points.

Speaker 2:

You gave it some guidelines there. Okay, yep, and then so here we go. He has the version one, the high achiever and blah has the little hook here and some achievements. And oh, by the way, I should mention this, the other thing that you don't see here is I also uploaded his resume. So the thing that's nice about chat GPT is you could actually upload a PDF or MS Word doc. With BARD and with Copilot it only takes images, so you have to do a screenshot of the document and then you get it uploaded.

Speaker 1:

Let me ask a question that other people might be wondering right now, because I just got a little nervous. I'm like wait, you uploaded a resume to these tools. What do they do with that, and should you?

Speaker 2:

be removing address information. It does, obviously become sort of part of the database. Is it really doing anything with it? No, is somebody going to go into database and say, hey, look at my son's resume. I need that resume.

Speaker 1:

I don't think so.

Speaker 2:

So think about the stuff that you're uploading Anything that's a public facing document. A lot of us we all have websites out about statements are there. That's what you're uploading. Your services you're uploading so everything that's already client facing. Students today have their resumes on LinkedIn, so anybody could actually download your resume off of your profile.

Speaker 1:

But let's say I'm working but looking, and I don't want people to know my. I don't want them to have access to my resume. Do I need to be worried about that? Should I be removing my name information from my resume before uploading it to ChatGPT?

Speaker 2:

You can, but are they really going to search for you? Are they going to go think about this? Are they going to go into chat, GPT and search for Angela's resume?

Speaker 1:

If they did, would it pull it up? Would it say Angela Pitter's resume? Here it is.

Speaker 2:

No, because I haven't put my resume in there. Okay, but hypothetically, if you were to have uploaded it, it could be there and it could come up.

Speaker 1:

Yep Okay, and this is what I'm hearing is even discussions that are happening about. There's all these wonderful things that AI and ChatGPT and all these other co-pilot tools are creating, but there's some things that we need to be aware of the guidelines and cautionary points and even legal implications. Is it really unique? Is it? Can you copyright things that you pull out of CHAT-GBT, or is that not considered? Can you not copyright those things? What do you think?

Speaker 2:

Yeah, so all of those legal implications are all being battled into the courtroom as we speak, so we're going to have to put a pin in that one and see what happens.

Speaker 1:

We'll find someone else later to talk about it. Yeah, we're going to have to put a pin in that one and see what happens.

Speaker 2:

We'll find someone else later to talk about it. Yeah, put a pin in that one. But what was I going to say? But all of these platforms, even including LinkedIn, they have a whole list of how they use your data. We're really concerned. You should go in and read the terms, the T's and C's, and see how they're using their data, using your data.

Speaker 1:

Yeah, yeah, yeah, good point. All right, angela, we're going to change gears. We've already got some really great conversation started inside the chat here and I'm going to invite our audience. If you have any questions about any of these AI tools, chat GPT and I'm going to put them up on screen again because there's three that Angela mentioned. Openai was one of them, copilot is another and then the third was Gemini. So if you have any questions, or about even the tools that exist inside LinkedIn for AI, please let us know. Drop a comment and I'm going to start to pull some of these comments and questions up on screen. Linda actually had a question. You were talking about personas earlier and she just said can you explain a little bit more about that? And I think she's saying do you mean talking about your target audience? Could you clarify that?

Speaker 2:

Yep, that's it. Talking about your target audience who are in Metafax, let me. I'm going to share another, my Google doc. Sure, yeah.

Speaker 1:

Thanks for joining us today, linda. By the way, nice to see you in the audience. So the cool thing about Streamyard is you can share your screen and even your co-hosts can share their screen, but then she has to share it and then I have to approve it as it's coming up, I'm going to take your comment off of screen here, okay.

Speaker 2:

Are you?

Speaker 1:

seeing this document Live wire Yep.

Speaker 2:

Yep, yep, yep, yep. The prompt is, and actually you know what you're not going to. I don't have the full prompt in the doc, you don't have to click out. So let me go back out. So let me share this tab instead.

Speaker 1:

People like Angela. We use I don't know about you, angela, I use like text shorteners and other links, and there's probably a lot of shortcuts and tools that we are using behind the scenes, like you do it, without even thinking about it.

Speaker 2:

So this is what I put in. So this is how I built my persona, right, I literally put in my bio here about me, I put in again the information about my typical target revenue size, and then so it's actually spinning me. Let me see. So then I ask it to create a persona for me so you can have it created. So what I do is I have it created and then I save it in a Google doc, and every time I start a prompt, I enter it, I just cut and paste. I save it in a Google doc and every time I start a prompt, I enter it.

Speaker 1:

I just cut and paste it right back in. I want to repeat what Angela just said, if you missed it. You can put some information into these tools and it can help you to create a persona, because if you're not a marketer by background sometimes this it can feel very overwhelming, like how do I create a persona? Use the information you have and use this. I liked your analogy earlier as a co-pilot. It's not doing it entirely for you, but it's helping you to create that framework and that description right.

Speaker 2:

And I did ask the company profile, the CEO, demographics, objectives, values, beliefs. And then it comes back and this is the whole full-blown persona here that is creating typical age range 40 to 60, talks about their challenges, their objectives, the decision, blah, blah, blah. So this whole thing and you just literally save it into a Google doc and then next time you do a prompt, you cut and paste it right in.

Speaker 1:

Oh, I love that. That's a great little I don't want to say half because that sounds negative, but a great use of some of these AI tools to do Michelle. Hey, michelle, thanks so much for watching. Michelle said then you have to verify the sources exist because ChatGPT bar Gemini will provide fake sources. Agree with that, angela? Any experience with that? It can?

Speaker 2:

And then that's how. That's actually one of the reasons I've a lot of times taken my outputs from one and putting into another. So for example, for chat GPT. So the other day especially again when you're doing research, you definitely got to have the citations. But even when you ask for citations, it can make up citations. So I cut and paste the whole thing, put it into Bing and I ask Bing which one of these are real? And it literally, of I don't know the 10, maybe six of them were real. I'm like thank you. And then, okay, which one of these links are current or is it from 2024? Is anything? Because I did ask when I created the research, the stuff within the last year. But just because you ask, it doesn't mean it's giving you the answers. So yeah, so trust but verify. That's what I always say.

Speaker 1:

I like that. In the first conversation I heard about Chet GPT was my friend, kendra Corman. I'll give her a shout out. She was interviewing someone on her podcast talking about it and your analogy I love, which is using it as a co-pilot. It's helping you but you have to really guide it. Their analogy was like Chet, gpt and AI and all these tools are like a calculator, so you still have to understand math because you can put anything into the calculator and it can produce a result. And I've been teaching my daughter, or helping my daughter with her homework seventh grade algebra and using a calculator and like teaching her, like when you get the answer, then you got to plug the answer back into the formula and figure out does it work, does it make sense? And I think there's probably something to be said with. You have to know is it good? And similar to your analogy of a co-pilot your co-pilot could tell you to turn right and you're like no, there's a cliff over there, we're going to turn right.

Speaker 2:

And how many times have you seen that in the news that they're following ways and end up in a lake? That's true.

Speaker 1:

Yeah, here's another question from Linda. She says she thinks those privacy concerns are real. So is the concern about these services? Using these services really helps them to build their databases? What are your thoughts on that, angela?

Speaker 2:

Again, that's exactly how the tool works. Right, that's how it continues to grow is because it takes all the information that you continually input it to it and adds it to the database. Continually input it to it and adds it to the database. So if you're inputting garbage, which some people will be doing, there'll be stuff in there that is going to dilute it. But hopefully over time the good will rise to the top. But again, trust but verify. There are GPTs out there. So there's a guy actually. He owns a company right here in Massachusetts. It's called Custom GPT and what it does is it creates the GPT out of your data. So, brenda, I'm sure you have tons and tons of articles you've written since the beginning of time. You can input all of your articles in Custom GPT and it literally takes minutes to set up and then people are only searching your articles, nothing else, and it doesn't go back into the swamp, so to speak. It stays right in your database. Yeah, so people are doing that a lot too, especially, obviously, enterprise companies.

Speaker 1:

They don't want all this stuff in the yeah, and it makes it a little bit easier for searchability. So I want to ask our audience too is anyone are you using these tools? Are you using AI tools, whether off of the LinkedIn platform or inside of LinkedIn? Are you using the AI tools that exist inside of LinkedIn if you are a premium member? And Angela, I'm not sure if I asked you this before and I'm putting you on the spot with this one, but I know inside LinkedIn, the job seeker area, there are some AI tools for people that are using LinkedIn for job search. Do you have any knowledge of the AI tools that LinkedIn offers for job seekers? Are those beneficial?

Speaker 2:

So it actually has a number of tools on the recruiter side. So for recruiters to generate the job description, there's a whole bunch of tools in there for folks using LinkedIn recruiter. For the job seekers themselves. I don't think built into I'm not sure a hundred percent, but I know built into sort of example, if you use Microsoft Word, there's AI built in there in terms of building out your resume. Now, I don't know if they've transported some of that into LinkedIn, but if they haven't, I bet you over time that's going to happen.

Speaker 1:

Yeah, and I've had a couple of job seekers ask the question should I be using those AI tools that LinkedIn offers? And I'll just invite our audience. If you have any thoughts on that, go into comments and let us know Because, just like, the more we all use these tools, the more we can learn from them and we, as a user community of LinkedIn members, can help to provide feedback to LinkedIn and to other members on the usability and the feasibility of using some of the tools like that. I'm just doing a quick refresh. I don't know if you've noticed this issue, angela, with StreamYard, sometimes I'm not getting all of my comments coming in. Most of them are coming in from LinkedIn, but sometimes there's comments that aren't coming in. For example, when you dropped your link with that document, it's not leads me to believe. Did I miss anything else? Is anyone else like comments? And then we're not coming in. So I'm going to do a quick screen refresh of our LinkedIn users and just to make sure we're not missing any questions that are coming in here.

Speaker 1:

I think we got the questions from Linda and a lot of people just providing feedback, like Brian, for example. Brian, you had left a comment saying this is essential to understand. Thanks for covering this topic. That comment didn't get brought into StreamYard for some reason, so I'm looking out on LinkedIn and trying to figure out. Like what else did StreamYard not bring in? Sometimes the batons get dropped between the provider and the host for these webinars. At any rate, I want to start working into giving you the opportunity to talk about if people want to connect with you, angela, and I'm going to first pull up your LinkedIn URL. I'm trying to pilot and co-pilot here and pull up your URL. I was like in the chat bot area, the chat comments area, and I want to pull up your URL up on screen. And if people are interested in connecting with you, angela, are you open to connecting with them and, if so, do you have any instructions for them?

Speaker 2:

Yeah, so absolutely, if you're not connected with me on LinkedIn, go ahead and just go ahead and connect. Love to connect. If you are in the chat, you should be able to see the prompt guide. If you download the prompt guide in, there is also where you're going to find how to connect with me if you want to schedule a call or if you want to email me. All that information is at the end of the prompt guide as well.

Speaker 1:

All right, wonderful. And Angela, have you changed over your default button or are you still using the follow button? Do people need to click on more to connect with you?

Speaker 2:

Yeah, I can click connect on more because I still have the follow button. Okay.

Speaker 1:

And are you going to be changing yours out? They're now giving everybody the ability, they're wiping off creator mode, but some of the tools will remain, and one of the things that we get to do now is change back to connect as our default instead of of follow. Will you be changing yours or are you going to keep yours? What do you think? My follow button?

Speaker 1:

yeah yeah, I'm gonna keep the follow button I'm leaning towards that too, because it allows you the ability to see who your followers are and then selectively invite people, and the people that know the work around they can still invite you to connect. But is that kind of what you're thinking, too Exactly?

Speaker 2:

the same.

Speaker 1:

Yep, good to know. I always like to ask people a question because I'm like this is what I'm thinking. But again in the beginning, when I said I bring on my coopetition and we share notes and we talk about best practices and our experiences with things, and I'm like I'm going to ask Angela what?

Speaker 2:

she's going to do with her button, so I'm also going to show your website up on screen livewirecollaborativecom and we're on your services page. And, angela, if people are interested in working with you, can you remind us what are? A consultant out there and you're looking for LinkedIn rebranding? I actually started doing done for you services. This is now 2024, right, so 2023. For the first time, when I first started my business. I want to work with everybody. I want to coach them. I want to teach them how to fish. I want them to know everything. I know what CEOs are busy.

Speaker 1:

They're like can you just do this for me? I'm so glad that you mentioned I was doing, done for you, services like complete, full profile optimization, and I'm winding that down and I now people are saying, well, if you're not doing it, can you refer me so I will send them to you.

Speaker 2:

Okay, perfect, thank you, yep. So now I am doing done for you services and it's an easy process. It takes two meetings. The first meeting is full client intake. You can do a full dump on me. Everything has been done since you were born and then I come back in two weeks later and we wrap things up. So it's quick and easy. So if you're interested, definitely reach out to me. I also do workshops and my favorite thing is to do actually is to do either board training I love boards, I love my nonprofit boards and it was like LinkedIn. Really, I'm like, where do you think those big sponsors live? They're on LinkedIn, they're not on Facebook. If you want to reach them, then you need to reach them out on LinkedIn.

Speaker 2:

So yeah, it's always an interesting conversation when I talk with nonprofits.

Speaker 1:

So is that nonprofit boards? You're educating them on how to use LinkedIn as a board representative?

Speaker 2:

Yep exactly as a board representative. You're on the board for a reason.

Speaker 1:

All right. So Linda said Brenda, can you add that prompt guide back in, please, and I think? Is she referring to, I think, what you had dropped onto LinkedIn in the comments? Is that right?

Speaker 2:

Yeah, you know what? I can't get to the comments, so I can't add to the comments through StreamYard, right Cause it's not letting me.

Speaker 1:

I don't think you can. Did you put it on comments in StreamYard? No, I put it directly on LinkedIn. Yes, what happened? This was one of the comments you put yours on LinkedIn, but StreamYard didn't pull it over. So I'm going to reach out to StreamYard after we're done here today and I'm going to say hey, some of the comments that people are putting aren't coming into StreamYard, so I'm going to drop a comment right now, which is this is your document. Let me see if I can show this on screen.

Speaker 1:

It's a little bit of a tricky URL, linda, on here to try to put it on.

Speaker 2:

Yeah, if you just message me, I'll also just send.

Speaker 1:

I can dm it to you as well yeah, and I'll put this in, if you have problems with it?

Speaker 2:

just reach out to me, I'll get to you yeah, this is awesome.

Speaker 1:

Thank you so much for providing those prompts to us, linda, or angela too, for linda's question coming in, and we appreciate it yeah, I'm glad what you'll see is all of this.

Speaker 2:

I think linda asked a question about the persona and I think that's the first step, so I spent some time walking through. I also actually started out asking Chet GPT, what should I prompt you? If you have no clue to get started, just ask Chet GPT, how should I prompt you? So that's actually the first prompt is how should I prompt you. And then the second session is where I go through how to use. Actually it was both, I think Gemini on how to use it to build out your headlines and how to build out your about statement.

Speaker 1:

Awesome. Thank you for sharing that resource for us. That's really nice of you and very generous of you, angela. As we start to move to close here, I'm going to give you the chance. Any final comments for us on uncovering the fusion of LinkedIn with AI, chat, gpt and more.

Speaker 2:

Look, they're building this airplane while it's in the air. Don't get left behind. What I would tell you is put your fears to the side and jump in with both feet. Jump in with both feet, try them all out. Try GPT, try Gemini, try Copilot, because they're all a little bit different and you might find you like one over the other, or you'll be like me and take the output of one and then put it to the other. Trust but verify. So yeah, get going, folks, get going. Just think about the things that you know, your workflow, the things that you do every day. Is there a way I can automate a part of it and think about it that way? Because in your life it's so much easier. You do not want to be out-skilled by AI. Ai needs to be part of your toolbox. So you're going to stay current for 20, 30, 40 years to come.

Speaker 1:

That's a really good point, and remember when social media first came on or even before that, when websites first became a thing and there were people that were resistant and there were people that were embracing it. And the people that are embracing it and learning about it and being aware of the cautions and things like that are so much further ahead in terms of visibility. And even LinkedIn users that were embracing LinkedIn early on are so much further ahead in terms of their brand visibility. Now, if they wanted to try any of those tools, is there a free version that we can use first before doing a paid version? Everything?

Speaker 2:

at GBT. 3.5 is the free version, so that's available. Again, you might. It might be a little bit slower. That's the other thing. Big difference between 3.5 and the paid version 4.0. 3.5 is a little slow, but BARD is in. I can't get rid of BARD, I can't get it out of my mind. Gemini is free, Copilot is free, but now of course there's a paid version of Gemini. So there's a paid version of all of these platforms, but there's also a free version of all of them, as well, okay, very good to know.

Speaker 1:

And I see Isabella just joined us and she said hey, I just hit the tail end. This was so good. Is it going to be recorded? The great thing, isabella, it is recorded. It will sit on my profile on LinkedIn as well as on Angela's activity feed on LinkedIn, so you can go into either of our sections to find that. It's also on YouTube, on the Brenda Mellor Marketing channel there, and it will be later broadcast on my podcast, which is called Enthusiastically Self-Employed. So, yes, absolutely, you can find this later.

Speaker 1:

And as we wrap up, I just want to invite our audience. Did you enjoy the conversation today? If you did, please let us know by dropping a comment below, because Angela and I are both enthusiastically self-employed. We no longer get performance reviews. We don't get those anymore. So your feedback helps us to know are we doing things right and was the information valuable for you? Things right and was the information valuable for you?

Speaker 1:

Another technique you can try to do is, if you have not yet posted on LinkedIn this week, this month or maybe even in the past year, as soon as the video is done, playing on LinkedIn, you'll see a share icon at the bottom and you can reshare that out to your network and just tell people something that you learned by watching the video, or maybe even tag us in using the little at sign tag in Angela and myself, and we'll be sure to add a comment on there. All right, angela, you've got me convinced. I'm going to go and try these tools out. I did try chat GPT earlier, but I was very hesitant. But now that I know a little bit more about each of the offerings, I think I'm going to give it a try, and I might even try to use your prompts as well.

Speaker 2:

So thank you so much. Give it a shot. And, guys, if you have any other questions, anything pops in your brain after we jump off of the, just feel free to either put it in the chat I'll come back and I'll check the comments or just DM me. I'm happy to help.

Speaker 1:

Good to know somebody who's in the know. Absolutely All right, angela. Thank you so much for joining and I look forward to seeing you on LinkedIn in the future.

Speaker 2:

Absolutely, and once again thank you for having me.

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Brenda Meller

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